Real Estate & A/E/C
Metro Commercial
Maven launched a holistic six-month thought leadership campaign for the CEO and key executives that included media relations, speaking opportunities and content marketing, all amplified with social and digital support.
Increasing Visibility for Metro Commercial
The Challenge
Metro Commercial is a full-service, independent retail real estate firm with more than 300 retail properties and over 21 million square feet of real estate in Pennsylvania, New Jersey and Delaware. Specializing in landlord and retail representation, investment sales and property management, Metro represents some of the nation’s premier retailers. Maven was engaged as Metro’s agency of record to energize the brand name, raise awareness and visibility and help position the company for future growth.
Media placements in six months
Regional and national trade shows
New blog platform
Strategy
To increase visibility for Metro, Maven created an integrated communications campaign with a focus on thought leadership for the CEO consisting of traditional media relations, social media and a blog campaign.
Results
In six months over 20 media placements were secured in targeted regional, national and trade publications. In addition, the CEO and top brokers were successfully positioned as thought leaders in regional and national retail via speaking opportunities and a comprehensive content marketing campaign. All coverage and content was amplified with social and digital support.