Increasing Visibility for Metro Commercial

The Challenge

Metro Commercial is a full-service, independent retail real estate firm with more than 300 retail properties and over 21 million square feet of real estate in Pennsylvania, New Jersey and Delaware. Specializing in landlord and retail representation, investment sales and property management, Metro represents some of the nation’s premier retailers. Maven was engaged as Metro’s agency of record to energize the brand name, raise awareness and visibility and help position the company for future growth.

24

Media placements in six months

5

Regional and national trade shows

1

New blog platform

Strategy

To increase visibility for Metro, Maven created an integrated communications campaign with a focus on thought leadership for the CEO consisting of traditional media relations, social media and a blog campaign.

Results

In six months over 20 media placements were secured in targeted regional, national and trade publications. In addition, the CEO and top brokers were successfully positioned as thought leaders in regional and national retail via speaking opportunities and a comprehensive content marketing campaign. All coverage and content was amplified with social and digital support.