Building National Recognition Through Media Relations

The Challenge

Pennrose is a leader in multifamily development and management, and one of the largest developers of affordable housing in the United States. With development activities in more than 16 states and the District of Columbia, Maven was brought on to raise awareness of Pennrose nationally and help support regional growth and business development efforts in six key regional markets.

70+

Total media placements

47%

Share of voice compared to top competitors

700+

New organic LinkedIn followers in year one

Strategy

Maven developed a proactive, integrated communications campaign to position Pennrose Regional Vice Presidents as go-to industry thought leaders within emerging markets and generate a steady stream of earned project news across the company’s portfolio. In addition to media relations, the Pennrose story was supported with strategic blog content and social media campaigns.

Results

In one year, Maven assisted Pennrose with more than 20 project milestones and other company announcements resulting in 70+ total media placements across the company’s portfolio. At the end of 2018, Pennrose earned 47% share of voice in media mentions compared to their top competitors. Pennrose’s organic social following also grew significantly, with 700+ new LinkedIn followers, 90+ Twitter new followers and 80+ new Facebook followers.

“Working with Maven has greatly expanded the reach and impact of the Pennrose PR and communications program. We are able to do more by including them as a critical member of our team.”

Lee Reedy Vice President Marketing & Communications