Nonprofit
Public Health Management Corporation
Maven was engaged to raise awareness of the opening of the medical respite facility, Serenity Court.
Increasing Brand Recognition and Awareness of New Service Offering
The Challenge
Public Health Management Corporation (PHMC), a nonprofit public health institute, planned to announce the grand opening of Serenity Court, a medical respite facility for individuals experiencing homelessness, in July 2018. Maven was tasked with raising awareness of the new facility and increasing recognition of PHMC as the region’s leading nonprofit provider of public health resources.
Media placements
Social shares
Media impressions
Strategy
Maven capitalized on the planned grand opening event to invite local media to tour the site. In addition, Maven helped create a compelling story for both business and consumer health reporters by positioning the PHMC spokesperson as a subject matter expert and identifying a Serenity Court client to speak about the critical importance of the facility.
Results
The opening of Serenity Court was covered by several local print, online and broadcast news outlets, including Philadelphia Business Journal, The Philadelphia Tribune, WHYY, KYW, 6abc, NBC10, and phl17.