Increasing Brand Recognition and Awareness of New Service Offering

The Challenge

Public Health Management Corporation (PHMC), a nonprofit public health institute, planned to announce the grand opening of Serenity Court, a medical respite facility for individuals experiencing homelessness, in July 2018. Maven was tasked with raising awareness of the new facility and increasing recognition of PHMC as the region’s leading nonprofit provider of public health resources.


Media placements


Social shares


Media impressions


Maven capitalized on the planned grand opening event to invite local media to tour the site. In addition, Maven helped create a compelling story for both business and consumer health reporters by positioning the PHMC spokesperson as a subject matter expert and identifying a Serenity Court client to speak about the critical importance of the facility.


The opening of Serenity Court was covered by several local print, online and broadcast news outlets, including Philadelphia Business Journal, The Philadelphia Tribune, WHYY, KYW, 6abc, NBC10, and phl17.