Women vs. Men – An Age Old Tale Extending to Social Media

May 9, 2013

Veronica Mikitka

As a first-year college student taking a Communication theory class, we delved into the controversial discussion of the similarities and differences of non-verbal and verbal communication with women and men. The concept of women communicating to foster social connections and create relationships, while men tend to foster relationships by participating in an activity isn’t new, [...]

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Finding a Place in PR – 5 Tips for a New Career

May 3, 2013

Kiersten Tomson

Whether you are ironing your gown for graduation next month or looking to make a career switch, finding a place in the public relations industry can be tough. I know. I did it just a few months ago. After 8 years of working as TV news anchor and reporter, I was tired of waking up [...]

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How to Write so People will Read it

April 16, 2013

Jessica Sharp

Ever have someone send you an article and, instead of reading the whole thing, you scan it several times to figure out which part is relevant? You could take the time to read the whole thing – but who has time for that? Whether you realized it or not, the way in which we consume [...]

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The Day the Google Alerts Died

April 15, 2013

Kate Leonard

While there hasn’t been a formal announcement yet, there is much speculation that Google Alerts will be the next Google service on the chopping block.  This speculation comes from the many inconsistencies users have seen lately with the alerts: infrequency with receiving alerts and less accurate results. As public relations professionals, this tool is something [...]

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