Last week, the International House of Pancakes (IHOP) announced that after 60 years, they would be changing their name to IHOb. The company was transparent that this was a marketing campaign and that they are flipping the “P” to a “b” in their iconic name for only a period of time. People were in shock over the news and the PR stunt was a huge success.
There’s no question that at the root of PR is good, authentic storytelling. Stories help us connect and build meaningful relationships with audiences and the media. With that in mind, traditional storytelling tactics won’t always get you the results you need.
Ever since the Philadelphia Eagles won Super Bowl LII on February 4, the public has waited to see if President... View Article
In the past, most people viewed PR professionals as people who wrote press releases, pitched the media, and hoped to... View Article
Maven Communications, a Philadelphia-based strategic communications agency, has announced the addition of Emily Charles as an Account Executive. As an... View Article
It's (almost) summer! Get your read on with Maven's summer reading list.
Maven is pleased to announce the addition of Old City District to the agency’s growing client roster. Old City... View Article
If you want to get your message across to target audiences, you need to speak their language. How do you know what their language is? Here are a few ways to figure it out.
B2B social media parallels B2B traditional media relations. Yet, public relations professionals working with business-to-business clients have been told, by... View Article
PHILADELPHIA, PA – Maven Communications, a Philadelphia-based integrated communications agency, is pleased to announce the addition of FreedomPay to... View Article