Will they ever learn? Apparently not. This week McDonald’s announced that they have signed a multiyear partnership deal with LeBron James of the Cleveland Cavaliers. He will kick-off his endorsements with a Super Bowl pregame commercial (perhaps you’ve seen it). In addition to commercials, the partnership will include public appearances at McDonald’s-sponsored events.
Apparently the Tiger [...]
Celebrity Partnerships Should Come with a Crisis Plan
February 7, 2010
Jessica Sharp
The iPad another example of successful PR from Apple
February 4, 2010
Megan LeitchLast week, Apple finally showed off their newest gadget to the public with Steve Jobs leading the demonstration then allowing reporters to drool over the product. Earlier in January, the WSJ broke the story about the release and that it would be distributed in March. The story was a familiar one, a major outlet leaks [...]
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To Ghost Tweet or Not?
January 11, 2010
Jessica SharpAs Twitter becomes more prolific we find ourselves incorporating it into more and more marketing plans for our clients. Once we get client approval, the next question is always “will the client make the updates, or will the agency?” The answer depends on what the objectives of creating a Twitter page in the first place [...]
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The Wonders and Blunders of ‘09
December 17, 2009
Sarah CaseyIt’s the most wonderful time of the year! Well not if you are also trying to squeeze client news in between the countless holiday gift guides and best/worst of 2009 lists.
I personally love these ‘year in review’ lists, especially when you think that there is an editor out there wondering which unflattering photo of the [...]