In a digitally connected world PR pros constantly crave the latest news and trends to do their jobs effectively. While it is important for PR pros to stay in the know, it is even more important to take a digital detox every so often to stay in touch with reality.
Prior to a major Nor’easter hitting Philadelphia, six broadcast journalists sat on a Philadelphia Public Relations Association (PPRA) panel to... View Article
Social media is an amazing tool for getting a brand’s message to target consumers. A key first step of social strategy is determining who the audience is. Analytics can help you do just that.
While the press release is a useful vehicle to package and deliver news, there are a few less conventional ways to get the job done and still garner results for your clients.
AI has already begun to benefit the PR industry in some meaningful ways. Here's how it's changing things for the better, and a few things AI just can't do for us.
Near the beginning of the NFL’s 2017 season, President Trump repeatedly attacked the NFL for allowing players to protest racial... View Article
Amazon's HQ2 PR Blitz is a brilliant way for the internet behemoth to generate endless waves of positive press.
It seems like every day we see a new article on the various updates to social media platforms, often with... View Article
The Social Media Analytics 101 series will break down all the different social media metrics and explain why you should know them.
The holiday season can sometimes be a complicated time in the workplace. Here are a few tips to help keep you on top of your PR campaigns.