Learn more about our Account Supervisor, Emily Kanter!
We’ve written about how to keep your PR campaigns on track over the holidays but as we’re in the last... View Article
Recently, Hootsuite, a social media management platform, hosted a webinar that covered a pressing issue for those of us in... View Article
Learn more about Emily Charles, Account Executive!
For most PR professionals, securing a media placement in a target publication that reaches your client’s audience is the cornerstone... View Article
Learn more about our Account Coordinator, Kristen Heintz!
Do you know how to make your social media strategy meet your goals? Read on for insights from the 2018 Sprout Social Index that can help you reach your goals.
Last week, Instagram introduced IGTV. The new feature supports long-form, vertical videos and is already being adopted by well-known brands across the country.
Last week, the International House of Pancakes (IHOP) announced that after 60 years, they would be changing their name to IHOb. The company was transparent that this was a marketing campaign and that they are flipping the “P” to a “b” in their iconic name for only a period of time. People were in shock over the news and the PR stunt was a huge success.
There’s no question that at the root of PR is good, authentic storytelling. Stories help us connect and build meaningful relationships with audiences and the media. With that in mind, traditional storytelling tactics won’t always get you the results you need.