Media Relations

Tips to Inspire Your Next Media Pitch

Pitching media contacts in 2020 amidst a global pandemic, civil unrest, and one of the most covered elections in history taught…

Crisis Communications

Who Should Be On Your Crisis Response Team

One of the key elements of a crisis response plan is identifying the individuals on the crisis response team and defining their…

Digital Strategy & Social Media

Facebook Analytics Goes Away on June 30

Last week, Facebook announced that their free tool, Facebook Analytics, will be retired as of June 30, 2021. The social media…

Professional Services

No More Public Relations Strategy Cookie-Cutting

The cookie-cutter approach might be useful for baking cookies, but in the public relations world, we should throw it away. For…

COVID-19

How Communicators Can Encourage COVID-19 Vaccinations

To date, there have been approximately 392 million doses of the COVID-19 vaccine distributed worldwide, according to Bloomberg…

Digital Strategy & Social Media

On-Page SEO Best Practices for Blogging

Today, we continue building on our discussion about search engine optimization/ SEO by discussing on-page SEO best practices for…

Digital Strategy & Social Media

How to Navigate Negative Comments on Social Media

Social media is one of the best ways to connect with your biggest fans… and your enemies. Negative feedback on social media…

Public Relations

How PR Strategies Help Companies Communicate Through Change

In today’s Insight, we’ll be discussing how PR strategy can help companies communicate effectively through change. Change is an…

Content Marketing

Why Your Marketing Campaign Isn’t Working

You attended hours of strategy planning sessions. You worked and reworked your marketing budget. You put together a compelling…