Content Marketing

Four Ways To Amplify Earned Media Coverage

For most PR professionals, securing a media placement in a target publication that reaches your client’s audience is the cornerstone…

Content Marketing

5 Reasons Why PR and Content Marketing Should Work Together

Effective content marketing and public relations campaigns alone can differentiate your brand and have a tremendous impact on…

Content Marketing

Alternatives For Writing Your Next Standard Press Release

The press release has essentially remained the same since 1906 when Ivy Lee wrote and distributed the first release…

Measurement

PR Measurement Reporting: Know Your Audience

Effective PR measurement has been an evolving topic in the industry for years and at times still seems to be an elusive concept…

Crisis Communications

Crisis Communication Media Training Tips

No brand is safe from a potential crisis. Which is why it’s important for communications teams to focus on proactive planning…

Public Relations

How To Handle The Dog Days Of Summer As A PR Pro

As we wrap up the first official week of summer and near July 4th, you’ve probably realized your campaigns have slowed down…

Maven Communications

Agency Rebrand: Maven’s Got a New Look

When is the right time to rebrand? For Maven, that time is now.  After nearly 13 years, we’ve changed our look, and launched…

Digital Strategy & Social Media

How to Measure Digital ROI

Most communications teams know how important it is to measure their activity, but are often stumped when it comes to the actual…

Public Relations

Appreciating the Perspective

It’s natural to assume that your view of the world is how most others see it too. As citizens of Western culture, we are encouraged…