Insights

This post was co-authored by Jessica Sharp, Co-Principal of Maven Communications, and Travis Coley, Managing Director at Whitepenny…

While I’d be the first to argue that there was no “song” of the summer this year, the viral moments that took the internet…

According to the most recent U.S. Census data, about 45.8 million Americans, roughly 13.7% of the civilian noninstitutionalized…

Your real-life touchpoints still matter. As channels grow increasingly crowded, they might even become your competitive edge…

Communications has long been treated as a support function, brought in after a decision was made to craft the message, manage…

A few weeks ago, I came across a tip in the Harvard Business Review that caught my attention. The premise was a simple one: your…

In the post-COVID era, many believed that movie theaters would become obsolete as the advancement of streaming services has made…

Every summer, companies and organizations talk themselves into believing their audience has logged off. Between vacation PTO,…

There once was a time, in the not-too-distant past, when the biggest differentiator for public relations professionals was…