Public Relations

The Power of Public Relations in Business Development: Leveraging its Benefits, Acknowledging its Limitations

The business development function in most companies typically sits comfortably in the sales and marketing department. Software…

Advocating for Equality: The Role of Public Relations During Pride Month

As we enter the month of June, we recognize and celebrate Pride Month – which began as a recognition month to honor the 1969 Stonewall…

Demonstrating Thought Leadership, Without Having to Rely on Traditional Media

Demonstrating thought leadership is a core component of any comprehensive public relations strategy. While this goal is often…

How to Utilize Editorial Calendars in Your PR Strategy

For decades the media industry has used editorial calendars (ed cals) as a way of planning content that will be published during…

May is Mental Health Awareness Month

May is Mental Health Awareness Month. Since its first observance in 1949, this month encourages people to reflect on how mental…

Career Day Reflections on PR

Recently, I had the honor of speaking to several classes of ninth-to-twelfth graders during a Career Day event at Bodine High…

Making the Most of Your Summer PR Internship

Landing an internship in public relations, whether in-house or at an agency, is a great way to explore the field of communications…

Women Who Tell Our Story

This week, we wrap up Women’s History Month, an annually declared month dedicated to highlighting the contribution of women…

The Cornerstones of a Crisis Plan

The Academy of Motion Picture Arts and Sciences recently announced the formation of a crisis team following last year’s “slap…