Media Relations

Tips to Prepare for a Successful Media Interview

As public relations professionals, one of our most important jobs is to ensure our clients are prepared to speak with the media…

Crisis Communications

Plan to Protect Your Law Firm’s Brand in 2020

At this point it’s not a matter of whether a crisis will hit your law firm, it’s when. Although it may be impossible to predict…

Media Relations

Holiday Pitching Do’s & Don’ts

‘Tis the season for closed offices and inevitable “out of office” automatic replies until January 2. While newsrooms may…

Media Relations

Pitching problems? Four tips to successfully reach journalists

Email, direct message or call? Link or attach photos? Too soon to follow-up? When pitching journalists, almost every PR professional…

Media Relations

Tips for Spokespeople: So You Won’t Frustrate Reporters!

Recently, I was told by a reporter that it was nice to talk to a PR professional who shared relevant details and provided succinct…

Public Relations

Why Research Is Critical To Pitching The Media

Simply contacting the media is not enough to secure coverage for your client. Pitching is a skill that requires research, creative…

M&A Communications & Corporate Transitions

Best Practices for Communication during Mergers, Acquisitions and Corporate Transitions

When a company embarks on a merger, acquisition or corporate restructuring, much of the focus of leadership is on the financial…

Company

Employee Spotlight: Emily Charles

How did you get into PR? I landed in public relations because when I was in high school, I really liked to read, I was interested…

Arts & Culture

Content that Sells: The Art of Social Media (for the Arts)

Arts marketing isn’t just about selling tickets; it’s about building relationships. Building trust with those who have never…