Public Relations

National Brand, Local PR

National brands often hire national PR firms. When it comes to making a brand impact in local markets, those national PR firms…

Media Relations

Understanding Philadelphia’s Media Market

Philadelphia is the country’s fourth largest media market. The landscape of each region’s designated market area (DMA) can be…

Company

Networking in A Hybrid World

The end appears to be in sight. After nearly two years of quarantines, mandated social distancing, and constant Zoom calls, loosened…

Measurement

How to Measure the Success of a PR Campaign

Historically, PR success was proven by counting media impressions earned and calculating Advertising Value Equivalents (AVE).…

Public Relations

5 Steps for Creating A Strategic Communications Plan

A communications plan is an essential tool for any business when it comes to creating a roadmap for communications success over…

Company

What to Know Before You Hire a PR Firm

If your business is looking for a PR agency, your marketing or communications team has some homework to do before deciding which…

Public Relations

Why Your PR Campaign Needs a Strategy

Launching a new public relations campaign is an exciting time for a business. Whether you’re looking to start your PR efforts…

Celebrating Women: The Dominant Figures of Communications & PR

Women’s History Month marks a united national effort, commemorating the success and impact of women socially and politically…

Measurement

Measuring ROI In Communications

At Maven, creating impactful, integrated communication strategies relies on a results and data-driven approach. Tracking and utilizing…