Crisis Communications

Speaking Volumes: The Art of Spokesperson Selection in Crisis Response

Every organization should have more than one spokesperson who is prepped and ready to go in the event of a crisis. Identifying…

How to Craft Content that Resonates

To attract and retain readers in today’s crowded digital landscape, it’s key to understand how to draft content that resonates…

PR Lessons from Super Bowl LVIII’s Commercials

Whether you tuned into Super Bowl LVIII to root for the Kansas City Chiefs, San Francisco 49ers, or Taylor Swift, I would be willing…

Digital Strategy & Social Media

My Ins and Outs for Public Relations

A new social trend has taken over Instagram Reels, TikTok, and YouTube by storm, and that’s sharing your ins and outs. The concept…

Public Relations

Keys to Effective Litigation PR

For law firms, a key part of any comprehensive communications strategy involves crafting compelling narratives around case wins…

Public Relations

Networking in the New Year

Networking. You might love it, or you might hate it. Regardless of how you feel about it, networking is a necessary part of growing…

Public Relations

Creating A Strategic Communications Plan

Creating a strategic, year-long communications strategy is vital for every organization. For those of us working at agencies and…

Public Relations

Proactive Public Relations Planning for 2024

The beginning of a new year presents a great opportunity to reevaluate what success looks like to your company. Success and strategic…

Public Relations

This Year, Make a Commitment to PR

This Year, Make a Commitment to PR If 2024 is the year that you’ve decided to get serious about investing in public relations…