I speak for myself when I praise this article- we here at Maven can’t all be born and raised in the city of champions- Pittsburgh, Pennsylvania! The city has been highlighted in countless articles after winning both the Super Bowl and the Stanley Cup, and my hometown has been basking in the attention. This extends to the local Qdoba owner as well. With some quick thinking and fast action, he pulled off some great, and more importantly free, exposure during the Penguins’ recent run for the Stanley Cup.
Penguins coach Bylsma and his beloved pregame burrito
The titles suggests that Bylsma’s Qdoba’s habit spawned an ad campaign, and it might down then line, but in those few days the Qdoba owner had during the playoffs was nothing but good old public relations by using the media and facebook to spread the word. It was a perfect storm of great publicity and was the response was “overwhelmingly positive.” Well duh- it’s the beloved burrito and pre-game ritual- who doesn’t love that? When you throw it into a town like Pittsburgh- it’s nothing but gold (black and gold- that is).
