With the hundreds of overflowing news, industry commentary, detailed data resources and hilarious You Tube videos, I rarely stray from the websites of my few, favored industry pros. One of those PR people is Sarah Evans (www.prsarahevans.com). She is consistently ahead of the trends with ‘cut-to-the-chase’ insights and statistics (plus she also respects the ‘h’). As an industry pioneer, she just released findings about the ‘social ask,’ concept previously not well-researched.
The social ask is when those within a social community asks an individual for some sort of subsequent action. When signing on to our multiple social networks we are signing up to be bombarded with requests to friend, follow, like, donate, scan, forward, etc. These requests have leapt out of our inboxes and onto virtually everything – TV commercials, napkins, products, store windows and anywhere else people can squeeze one. Sarah and Alterian, an interactive solutions provider helping marketers engage with customers, set out to find out to how many times a day people are potentially hit with a social ask. The answer? 107,945 time a day. Find out more in this infographic:
Infographics not for you? Click here to the social media release.