As far as social media tools go, blogs can be a huge asset for companies. Blogs have the capability of breaking down the wall between consumer and organization and open up the lines for communication. Companies can share updates and engage in conversations with their audiences. There are many different platforms that your company can use to create a blog including Blogger, WordPress and Tumblr. Sprout Social, a company that builds social media management tools breaks down 6 different blogging platforms for your consideration. Check out the link for the platform breakdown. At Maven, we use WordPress for our blog; it is easy to use and offers a great toolset for both beginner and advanced users.
Not convinced blogging is right for you or your company? PRDaily put together a list of 5 reasons why your company should start a blog. Check them out below.
Having a blog gives your company more opportunities to show up in search results. Without a blog, someone searching relevant keywords for your site may only find your homepage. By blogging about timely subjects on a regular basis—with relevant keywords—each post has the chance to show up in search. If your blog has a clear tie back to your main site—and it should—the traffic to your blog has the opportunity to drive people to your company site as well.
2. Google gets fresh
In an effort to provide users with more up-to-date and relevant search results, Google introduced the Google Fresh campaign. Essentially, the search giant now ranks sites with fresh content higher than static, unchanging sites. With a blog, you have the capacity to very easily add new, fresh content every week so those Google bots will continue to recognize your site.
3. Social hub
A company blog is the ideal place to create the content that you share on other social channels. Why drive your followers and fans to other sources when you can direct them to your site? Detailed posts on interesting topics or new products also serve as the destination for potential new customers, rather than sending everyone directly to the homepage to search for the relevant information on their own.
4. Viva la PR coverage!
As PR professionals, we work hard to generate awesome media coverage. However, news happens fast and that post on Yahoo News can be buried within a few days, maybe even hours. Writing a blog post to summarize and link to the coverage gives the story a new online home—a cozy place where it can live forever. Again, this is a great place to direct fans and followers to view your great PR hits.
5. Get personal
A blog is also a great place for current and potential customers/clients/employees to learn more about your company. Posts about team members or company outings and events—as well as the writing style on the blog—can tell someone a lot about your organization on a more personal level.
If you do decide to start a blog remember to update often and check back for comments from your audience. Creating content is only half the battle. By responding to comments left by your audience it shows them that you take their concerns and comments seriously.
I have enclosed links to my favorite company blogs. Some of the blogs are informative, others are fun but all of them show off their company’s personality.
Tags: Blogs, communication, Disney Themeparks, Google, Jcrew, LinkedIn, Maven Communicaltions, PRDaily, public relations, Social Media, Social Sprout
This post was written by Maven Communications