VMR blog livestream

The Impact of Live Video Streaming in Society

July 15, 2016 5:53 pm Published by

I was writing my post about the changes on Twitter live stream video when I saw the Facebook Live post from the shooting death of Philando Castile during a traffic stop in Minnesota. A day after digesting what happened and how the nation reacted to the video, I started to think how live streaming video is changing not only the communications industry, but society. Live streaming applications and other social media content are tools communications professionals, news outlets, police, and society are learning how to use and deal with on a daily basis.

The live stream of Mr. Castile is an example of how society can easily share unedited video of what is happening in real-time, thus creating footage that wouldn’t have existed otherwise. In the past, the story would’ve been portrayed by the media based on what public officials said, the footage released by police, and first-hand stories gathered by the reporter. However, since 2015 the control of information by gatekeepers like the media and police has lessened with the launch of live streaming applications like Meerkat, Periscope, and Facebook Live.

This case demonstrates how quickly personal social media content can spread and share a new perspective on what is happening across the nation.  Years ago it would’ve taken hours for traditional news outlets to learn of what was happening, gather information, and share the story with viewers. Now, within minutes, thousands are not only able to see what is happening, sometime live, but also directly share it with their networks and connections.

However, with these social media applications we have to keep in mind that these videos don’t always share a complete story.

They can however help to complete the full story. Recently, there was an example of how videos and images from social media helped investigators put together the full story. Just a month ago, the FBI was able to use the live streaming videos and images from hostages and victims during the stand-off in the Orlando night-club to help them with their game plan in rescuing those inside. Afterward social media content and recordings also helped them piece together what happened that night.

There is a lot of good that can come from the kind of content we are able to share via live social media. This technology makes it easier for communications professionals to use individuals’ content to show real-time experiences, which gives us another first-hand perspective on a story. The integration of digital content and live video streaming allows individuals and companies the opportunity to visually share stories and information in a new, immediate way that more fully engages target audiences.

Relevant Articles:

Digital and PR: A Vital Integration

Why 2015 was Only the Beginning for Visual

4 Cool Things We’ll See on Social Media This Year

Tags: , ,

Categorised in: ,

This post was written by Veronica Mikitka Reed

Comments are closed here.