Get to know: Veronica Mikitka Reed

December 7, 2017 8:37 pm Published by

At Maven we have a lot of top notch PR practitioners and just plain interesting, so we thought we’d start highlighting them!

Today we put the spotlight on our employee of five years, Veronica Mikitka Reed, Media Maven, Phillies Fan, and secret rap lover (you read that correctly).

Jessica Sharp: It took me about 2 months to memorize how to spell your last name. What’s the origin?

Veronica Mikitka Reed: I’m proud to say that I’m the only Veronica Mikitka in the U.S.! It’s a Czechoslovakian name as both of my great-grandparents, the Bednarik’s and Mikitka’s, emigrated through Ellis Island. Every Mikitka in the U.S. is from the same lineage. When I married (Kevin Reed), I decided to keep Mikitka as part of my name because Veronica Reed is too common. I wasn’t ready to have a common name!

JS: At Maven you’re the go-to for media pitching. What’s the craziest request you’ve ever received from a reporter?

VMR: A reporter once reached out with a 15 minute deadline and asked to speak with one of our subject matter experts. I made it happen! In all nine years of media relations this was the shortest amount of time I was ever given to connect a client with a reporter.

JS: What’s your dream pitch?

VMR: The dream pitch has the trifecta of being topical, timely, and pulls at the heartstrings. I can usually get 2 out of the 3 and occasionally all 3 from our clients.

JS: What drew you to PR?

VMR: I was originally a mass communications major. I quickly realized I liked the writing part, not the video editing/production. I found PR had the writing elements I enjoyed, so I changed my concentration to PR and have loved it since!

JS: What’s your favorite out of work activity?

VMR: Singing – I’ve been singing my whole life. I currently sing with a local church group every other weekend (Our Lady of the Rosary in Coatesville) and an oldies band my dad is part of, The Changing Times. When people are listening, my favorite song to sing is “Ave Maria,” which stems back to when I learned it in the second grade in Latin. When people aren’t listening, I sing “What About Us” by Pink and anything by Carrie Underwood (even though my husband hates country music).

Veronica singing with The Changing Times at her wedding

JS: You’re a big Phillies and Penguins fan

VMR: Born and bred in the Lehigh Valley, I’ve been watching the Phillies as long as I can remember, but my love of the Phillies grew when I started dating my husband. Before moving to Philadelphia,  we  lived in the Lehigh Valley and he was an IronPigs, the Triple-A affiliate for the Phillies, partial season ticket holder. As we attended games together, we became invested in the young talent feeding into the Phillies.

Growing up I watched the Flyers, but wasn’t too invested in hockey.  That all changed when I started dating my husband. He played hockey in high school and was a lifelong Pittsburgh Penguins fan. The college he chose to attend just so happened to be in the same town as the Pittsburgh Penguins’ minor league affiliate. He was a partial season ticket holder, so every time I would visit he would take me to a game.  I quickly learned more about hockey and started watching and rooting for the Penguins.

These teams played such a role in our relationship that for our wedding we had custom-made rally towels instead of bubbles after our ceremony and our reception had a Phillies and Penguins theme. For example, the guest tables were named after some of our favorite Phillies and Penguins players.

 

Phillies and Penguin themed cupcakes at Veronica’s wedding with a bobblehead wedding topper.

 

JS: What don’t most people know about you?

VMR: I love rap/hip-hop music. I know every word to ”Low” by Flo Rida and pretty much every single  from 50 Cent, DMX, Nelly, and Usher.

JS: 

 

 

 

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This post was written by Jessica Sharp

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