Spotlight on: Emily C

August 6, 2018 3:06 pm Published by
  1. How did you get into PR?

I got into public relations because when I was in high school, I really liked to read, and I was a strong writer – plus writing was something I always enjoyed doing. A friend of mine’s mom was in PR and she suggested that I look into studying communications. I initially started out in journalism and one of the classes in Temple’s curriculum was “Intro to PR.” One day, the communications person from the Flyers visited our class as a guest speaker. She spoke about what she did and her role, and it sounded really interesting! That semester I ended up changing my major to PR.

  1. What’s the proudest moment of your career?

So far, I honestly don’t have a proudest moment. However, in PR it’s your job to really get to know and understand your clients, which can be difficult when it’s a complex industry that you’re unfamiliar with. I remember when I first started, I was working on a B2B client and we would take on a lot of thought leadership writing, which at the time I found very difficult.

Looking back, after working with the client for a few months, I got to the point where I really understood the breadth and depth of their business and I felt comfortable writing extensively on their behalf. This was an exciting moment for me because I went from struggling with a topic to feeling like I had a good grasp on the industry.

  1. How has the PR industry changed since you started?

While I’ve only been in the industry for a few years, I can already identify ways in which it is rapidly evolving. Most notably, it’s easy to see how social media is impacting all aspects of the industry. Not only is social becoming another tool in the toolbox for clients, but it’s very helpful for PR professionals as well. We can use it to find out the best times to reach reporters, what types of articles they’re currently covering (and reading!) or even just to identify trending industry topics. Previously, if reporters weren’t interested in covering an angle, that was the end of it. Now, for example, a reporter may not cover an event, but they’ll still promote it via social.

  1. When you’re not at the office, what can we find you doing?

Either eating or reading – or both!

  1. What’s your favorite show to binge watch on Netflix?

I probably have too many to even say! Right now my go-tos are Will & Grace, Seinfeld and The West Wing.

  1. What book are you currently reading?

I just started reading From the Corner of the Oval, a memoir from Obama’s stenographer. Its great so far!

  1. What’s your favorite restaurant in the city?

My favorite restaurant in the city would probably be Positano Coast. The food is amazing, and I love the open atmosphere. Plus, they have a fabulous happy hour!

  1. What’s your dream vacation spot?

My dream spot is Santorini in Greece! I’ve already been there, but it was years ago so I’d really like to go back. It was amazing. For my next big vacation, I really hope to go to South Africa!

  1. And finally, tell us something about yourself that we’d never expect.

I signed up for a pottery class this fall. I think I’m starting in October.

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