Author Archives for Emily Kanter

Breakfast Brand IHOP Changes Name to IHOb to Promote New Burgers

June 15, 2018 3:54 pm Published by

Last week, the International House of Pancakes (IHOP) announced that after 60 years, they would be changing their name to IHOb. The company was transparent that this was a marketing campaign and that they are flipping the “P” to a “b” in their iconic name for only a period of time. People were in shock over the news and the PR stunt was a huge success.

Why Research is Critical to Pitching the Media

July 26, 2017 7:03 pm Published by

Simply contacting the media is not enough to secure coverage for your client. Research is key to connecting the dots and becoming a trusted source with the media. Here are a few ways that research can play a key role in successfully pitching and securing media coverage for your client.