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Last week, the International House of Pancakes (IHOP) announced that after 60 years, they would be changing their name to IHOb. The company was transparent that this was a marketing campaign and that they are flipping the “P” to a “b” in their iconic name for only a period of time. People were in shock over the news and the PR stunt was a huge success.
While the press release is a useful vehicle to package and deliver news, there are a few less conventional ways to get the job done and still garner results for your clients.
The holiday season can sometimes be a complicated time in the workplace. Here are a few tips to help keep you on top of your PR campaigns.
Simply contacting the media is not enough to secure coverage for your client. Research is key to connecting the dots and becoming a trusted source with the media. Here are a few ways that research can play a key role in successfully pitching and securing media coverage for your client.
Distributing news to the media is only as successful as the ways you share your content. Learn some tips to get your PR efforts noticed.
A recent analysis was conducted by a video AdTech company to determine the top 10 most-shared ads of the presidential campaign.