Career tips for new PR pros to help you achieve your professional goals.
Author Archives for Veronica Mikitka Reed
A risky and somewhat unorthodox approach on social media can work for some brands. Before launching your own sassy responses, make sure you know your target market well.
If you have an opinion on a topic or issue that you feel should be heard, here are the essential elements that should come together to create an impactful op-ed likely to be selected to run
Yes, there are differences between public relations and advertising. Here's a few of those differences.
The impact of live streaming video is changing not only the communications industry, but society.
Social media has an amazing ability to augment traditional media with content that explains and shares a full and complete story.
Five tips for a media spokesperson to keep in mind when speaking with a reporter.
How Valentine’s Day Can Be A Media Relations Practitioners Pitching Dream Everyone enjoys a good love story and PR practitioners... View Article
Check out how Periscope and other live mobile video streaming applications will change the face of media and marketing in 2016.
Content marketing may be becoming king - but that doesn't mean traditional media relations is dead. Here are a few ways to adapt to the new, streamlined newsrooms.