B2B social media parallels B2B traditional media relations. Yet, public relations professionals working with business-to-business clients have been told, by... View Article
Author Archives for Veronica Mikitka Reed
Near the beginning of the NFL’s 2017 season, President Trump repeatedly attacked the NFL for allowing players to protest racial... View Article
Turning a pitch into a media opportunity, a phone call often seals the deal.
This weekend, professional sports became political as the president attacked the NFL and the players who have demonstrated during the... View Article
Career tips for new PR pros to help you achieve your professional goals.
A risky and somewhat unorthodox approach on social media can work for some brands. Before launching your own sassy responses, make sure you know your target market well.
If you have an opinion on a topic or issue that you feel should be heard, here are the essential elements that should come together to create an impactful op-ed likely to be selected to run
Yes, there are differences between public relations and advertising. Here's a few of those differences.
The impact of live streaming video is changing not only the communications industry, but society.
Social media has an amazing ability to augment traditional media with content that explains and shares a full and complete story.