Turning a pitch into a media opportunity, a phone call often seals the deal.
Author Archives for Veronica Mikitka Reed
This weekend, professional sports became political as the president attacked the NFL and the players who have demonstrated during the... View Article
Career tips for new PR pros to help you achieve your professional goals.
A risky and somewhat unorthodox approach on social media can work for some brands. Before launching your own sassy responses, make sure you know your target market well.
If you have an opinion on a topic or issue that you feel should be heard, here are the essential elements that should come together to create an impactful op-ed likely to be selected to run
Yes, there are differences between public relations and advertising. Here's a few of those differences.
The impact of live streaming video is changing not only the communications industry, but society.
Social media has an amazing ability to augment traditional media with content that explains and shares a full and complete story.
Five tips for a media spokesperson to keep in mind when speaking with a reporter.
How Valentine’s Day Can Be A Media Relations Practitioners Pitching Dream Everyone enjoys a good love story and PR practitioners... View Article