If you have an opinion on a topic or issue that you feel should be heard, here are the essential elements that should come together to create an impactful op-ed likely to be selected to run
Categories for Community Relations
If used correctly, social media has the ability to be an indispensable microphone for your company’s cause. Instead of thinking of social media as simply a step in promoting your company’s involvement, think of it as the heart of how the company's “good works” are promoted.
Companies lead the way with inclusion of social media as a customer relations tactic Over the past few weeks, I’ve... View Article
I genuinely appreciate when a company can acknowledge that they’ve made a mistake and love it even more when they can poke fun at themselves about it. Kudus to the o.b. tampon folks for admitting they made a mistake and then doing something to let their customers know that they count.
It’s October and that means Breast Cancer Awareness month, which means pink, and a lot of it. The color pink, and in particular, the pink ribbon, has long been associated with breast cancer and has done wonders in bringing recognition and awareness to the cause.
I’ve been reading a lot of children’s books lately and although my daughter is a little too young to heed... View Article
I jump to try a free web tool or application. Although I may be giving away some of my research secrets and the following are all free, I thought I would share the wealth.
This whole Sarah-Palin-making-up-a-word-and-then-defending-it news of late got me thinking about the time Dan Quale thought there was an “e” on... View Article
Like the media, public and many other PR/marketing professionals, I am peculiarly captivated and charmed by clever publicity stunts. Publicity stunts dare to be outlandishly imaginative, unexpected and sensational to create a buzz among the masses. The products, companies or people they promote take a seemingly incalculable risk to reap a reward.
Recently, I served as Maven Communication’s ambassador, as we were a sponsor, at a wonderful event hosted and organized by... View Article