Best Corporate Apology Ever?

December 12, 2011

Jessica Sharp

I genuinely appreciate when a company can acknowledge that they’ve made a mistake and love it even more when they can poke fun at themselves about it. Kudus to the o.b. tampon folks for admitting they made a mistake and then doing something to let their customers know that they count.

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Pink Fatigue

October 6, 2011

Jessica Sharp

It’s October and that means Breast Cancer Awareness month, which means pink, and a lot of it. The color pink, and in particular, the pink ribbon, has long been associated with breast cancer and has done wonders in bringing recognition and awareness to the cause.

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Pooh and the PR Practitioner: Practical Tips from a Honey Loving Bear

January 11, 2011

Jessica Sharp

I’ve been reading a lot of children’s books lately and although my daughter is a little too young to heed any of their lessons, I have found myself reminded of a few. I have found that Winnie the Pooh is particularly on point as it relates to public relations. Below are just a few of [...]

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Free Tools Worth Checking Out

August 19, 2010

Sarah Casey

I jump to try a free web tool or application. Although I may be giving away some of my research secrets and the following are all free, I thought I would share the wealth.

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