Categories for Community Relations

How to Write an Op-Ed

December 2, 2016 2:02 pm Published by

If you have an opinion on a topic or issue that you feel should be heard, here are the essential elements that should come together to create an impactful op-ed likely to be selected to run

Best Corporate Apology Ever?

December 12, 2011 9:04 am Published by

I genuinely appreciate when a company can acknowledge that they’ve made a mistake and love it even more when they can poke fun at themselves about it. Kudus to the o.b. tampon folks for admitting they made a mistake and then doing something to let their customers know that they count.

Pink Fatigue

October 6, 2011 12:10 pm Published by

It’s October and that means Breast Cancer Awareness month, which means pink, and a lot of it. The color pink, and in particular, the pink ribbon, has long been associated with breast cancer and has done wonders in bringing recognition and awareness to the cause.

Blunt Stunts: A Look into Public Relations Stunts

July 13, 2010 8:37 am Published by

Like the media, public and many other PR/marketing professionals, I am peculiarly captivated and charmed by clever publicity stunts. Publicity stunts dare to be outlandishly imaginative, unexpected and sensational to create a buzz among the masses. The products, companies or people they promote take a seemingly incalculable risk to reap a reward.