Social media is an amazing tool for getting a brand’s message to target consumers. A key first step of social strategy is determining who the audience is. Analytics can help you do just that.
Categories for Measurement
The Social Media Analytics 101 series will break down all the different social media metrics and explain why you should know them.
You may have a winning PR program, but if you don’t know how to present your results in a way that matters to your audience, it doesn’t matter how great the results.
Here are the four basic steps to measuring the ROI of digital communications campaigns.
A recent analysis was conducted by a video AdTech company to determine the top 10 most-shared ads of the presidential campaign.
Here are three of the biggest trends PR folks can expect to see in 2016
PR Measurement is a cyclical process that should be done throughout a campaign, not just at the end. Here are four essential steps in PR measurement.
Blood, sweat and tears went into the creation and launch of your marketing campaign, yet it doesn’t seem to be working. Here’s where you should investigate first.
The 10 things I've learned from the social networking site, when it relates to public relations.
Recently I attended PR News’ Measurement Conference. It was a full day in DC with a lineup of measurement experts... View Article