Categories for Measurement

Measure. Adjust. Repeat.

July 27, 2015 1:52 pm Published by

PR Measurement is a cyclical process that should be done throughout a campaign, not just at the end. Here are four essential steps in PR measurement.

Spring Cleaning for Your Marketing Plan

May 18, 2012 9:27 am Published by

This is the perfect time to look back at the marketing plan that you filed away in January to ensure you’re still on track to meet, and perhaps exceed, the goals you set for the year. Here are five “spring cleaning” questions to ask yourself right now.