As the gap between public relations and technology continues to shrink, many Search Engine Optimization and PR firms are finding ways to work together to meet the needs of their clients. Integrating talents not only brings expanded capabilities to each party, but allows for innovation, collaboration and ultimately, better results. Search Engine Optimization Public Relations [...]
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Make Your Marketing Dollars Count with PR
November 23, 2009
Jessica SharpIt’s no surprise that when budgets get tight marketing is the first to get the axe. The biggest reason for this comes down to the data: Decision makers in the C-suite justify spending with hard numbers and most public relations campaigns fail to produce anything more than clipbooks, social media activity and advertising value equivalency. [...]
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Is there a formula for viral marketing campaigns?
August 7, 2009
Jessica SharpAfter reading this article with examples of the movie industry’s attempt at viral marketing, one must wonder: “How to?” Some campaigns deemed successful are ones with clear-cut plans. The other half seemed interesting on paper, but crashed and burned when applied.
How then do you attempt a viral campaign with chance of success? Is there a [...]
Want your PR firm to survive? You better start evaluating your campaigns.
April 30, 2009
Jessica SharpPR evaluation provides an opportunity for ongoing improvement and helps guide future campaigns in a successful direction, but more importantly, evaluation and measurement builds trust between client and agency and demonstrates the value agencies provide. Evaluation is what will keep public relations firms relevant in a world where blogging, tweeting and do-it-yourself reporting are the [...]
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