You've spent a lot of time and money on a rebrand. Don't blow it by not planning a communications strategy to launch it.
This spring Maven welcomed three new interns: Carley Roche, Madison Reiver, and Sandra Do
A risky and somewhat unorthodox approach on social media can work for some brands. Before launching your own sassy responses, make sure you know your target market well.
Distributing news to the media is only as successful as the ways you share your content. Learn some tips to get your PR efforts noticed.
Don't wait until your company finds itself knee deep in a crisis event. Follow these 10 steps to create a corporate crisis action plan and mitigate lasting damage.
Of the hundreds of thousands of videos uploaded each year, only a fraction of them go viral. So what are the key factors in viral videos?
Here are the four basic steps to measuring the ROI of digital communications campaigns.
If you have an opinion on a topic or issue that you feel should be heard, here are the essential elements that should come together to create an impactful op-ed likely to be selected to run
As 2016 comes to an end, I’d like to share some successful design trends that I’ve seen work this year, and show how photography knowledge can help.
A recent analysis was conducted by a video AdTech company to determine the top 10 most-shared ads of the presidential campaign.