This month Maven Communications celebrates its 5th birthday. It’s been an amazing five years, for both the company and the PR industry. Over the last five years we’ve found ourselves with some new, and very useful tools in our ever-expanding PR toolbox. Here’s a quick look at some of the things that have changed in [...]
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Race for the Komen Cure
February 23, 2012
Rebecca DevineThe Komen v. Planned Parenthood drama that played out earlier this month will be a marketing case study for the ages. For 30 years, the Susan G. Komen Breast Cancer Foundation has been the gold standard of corporate sponsorship, trademarks, swag, alliances and feel good visibility in the battle against cancer. After announcing the decision [...]
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H&R Block: A Social Media Case Study (…or something to brighten your tax season)
February 4, 2012
Jessica SharpWe’ve heard about many social media snafus as of late, so I thought I’d write about a positive social media case study, to lighten the mood a bit. And since we’re embarking on tax season, I thought I’d highlight H&R Block. For the past several years, H&R Block has been at the forefront of successful [...]
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Dealing with a #McDisaster
February 3, 2012
Kate LeonardRecently, McDonald’s found themselves in a bit of Twitter trouble, when the seemingly harmless hashtag #McDStories was created. The company started the hashtag in hopes of positive conversation about the brand and to promote the quality of their ingredients, only to find themselves dealing with graphic consumer complaints and criticism. McDonald’s handled this by ultimately [...]
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