Eight important things to remember when pitching the press.
In the public relations industry (as with any industry), it is important to read about the craft to learn about... View Article
How to manage your personal brand and image like a PR professional
Social media has an amazing ability to augment traditional media with content that explains and shares a full and complete story.
LinkedIn is the world’s largest professional network, with over 414 million registered users. Unlike many other social networking sites, LinkedIn... View Article
While professors do their best to pass on their knowledge, some things just can’t be taught. Read my blog to find out four things college doesn't teach about Public Relations.
Five tips for a media spokesperson to keep in mind when speaking with a reporter.
Your LinkedIn profile is the most visible summary of your skills, experience and expertise available today. More often than not,... View Article
If done well, an imposter can appear as if they are actually an organization, potentially harming the reputation of the corporation or its leadership. Here's how to avoid it.
Content marketing draws audiences in by speaking to the interests and needs of specific targets.