Spotlight On: Brianna Rooney

1. How did you get into PR?

My dad and sister are in advertising, so I knew wanted to do something to that extent. I was a little more writing -focused and not as creative so from there, I decided PR was the right fit. At Temple orientation, I declared PR as my major and while I had no idea what it meant, I stuck with it and here I am!

2. What’s the proudest moment of your career?

I think the proudest moment of my career so far is when clients trust you as an extension of their team. It’s hard getting to know clients at first, but once they say, “You can handle this,” or “We trust you,” it’s a big moment! Trust goes a long way and really benefits the overall client/agency relationship.

3. How has the PR industry changed since you started?

It’s changed a lot, but not a lot at the same time. I think there’s a bigger shift toward digital and social, so you have to supplement what you’re doing for traditional media outreach with online and digital outlets. You can no longer just rely on people seeing your news in the paper, you have to share it on social media, on your website, in your newsletter. There’s a few more steps to get the news out there, but innately it’s staying the same. You work hard to share your client’s story.

4. When you’re not at the office, what can we find you doing?

Reading, drinking rosé (usually while reading), spending time with family and friends, and exploring the city!

5. What’s your favorite show to binge watch on Netflix?

I’m going to go with One Tree Hill! I wouldn’t recommend any of the shows I watch otherwise because they’re all on Bravo. But for a “real show” I just finished The Fourth Estate – it’s on Showtime, and it’s about the New York Times reporting during the Trump administration, from election to inauguration and what’s happening now. It’s a unique look into the newsroom and really captured my attention.

6. What book are you currently reading?

I am currently reading The Alice Network – a historical fiction novel that shares a story of female spies during the Great War.

7. What’s your favorite restaurant in the city?

There are so many good places, but I’d say my favorite that never disappoints is Twenty Manning.

8. What’s your dream vacation spot?

Lately it’s been South Africa. A little bit of wineries and beaches, with a side of safari. It takes forever to get there so hopefully one day I have the time to travel there!

9. And finally, tell us something about yourself that we’d never expect.

I studied abroad in Paris, and I speak French!