- How did you get into PR?
I started my career as a political pollster for local and national campaigns in NYC. We would develop surveys to find out what public perception was on a variety of topics from hard hitting issues to what tie color people preferred the candidate wear for major events. Once we had culled through all the data, we would often hand over the results to a candidate’s PR or Marketing agency, who would create a campaign around our research. I realized pretty quickly that I wanted to be on the creative side, not the number crunching side, and started looking for Public Relations positions when I moved to Philadelphia.
- What’s the proudest moment of your career?
I don’t have one specific moment, but the “firsts” always stand out in my mind: Signing our first real office lease, hiring our first employee, signing our first annual contract, the list goes on. It’s been 12 years since we started Maven and I am amazed at how many small but immensely rewarding things happen every day.
- How has the PR industry changed since you started?
Public Relations used to be somewhat synonymous with Media Relations, but our definition of “Media” has completely changed in the last 8 years. Now, every company can publish great content without relying exclusively on reporters. Bloggers, social media, and self-publishing platforms have transformed the way companies think about sharing their story, and the way we consume that information. There are so many more ways for organizations and brands to reach their target audiences than ever before. It’s been exciting to be part of that change, and develop ways to help our clients make the most of it.
- When you’re not at the office, what can we find you doing?
Hanging out with my husband and daughters, age 3 and 6. I recently picked up tennis again, which has been a lot of fun. It’s great to compete, but some of the matches get pretty intense!
- What’s your favorite show to binge watch on Netflix?
Stranger Things is a good one. My guilty pleasure is GLOW, which stands for the Gorgeous Ladies of Wrestling. It’s quirky, a little sad, and hysterically funny.
- What book are you currently reading?
I love historic novels, real or fiction. This summer I finally read Into Thin Air, Jon Krakauer’s firsthand account of the 1996 Everest tragedy. It’s incredible. I’m currently reading Manhattan Beach by Jennifer Egan. It’s a WWII era profile of the first female diver. Set in New York, it has intrigue, gangsters, soldiers and interesting, plucky characters. I’m really enjoying it so far.
- What’s your favorite restaurant in the city?
Right now I’d say Vernick, Zahav, and Wm. Mulherin’s Sons.
- What’s your dream vacation spot?
I’d love to go to Croatia and Bosnia.
- And finally, tell us something about yourself that we’d never expect.
I was a competitive gymnast when I was younger, training 30 hours/week after school. My daughters think it’s cool that mom can still do a cartwheel.