Tag Archive: client relations

How AI Benefits PR

February 12, 2018 3:39 pm Published by

AI has already begun to benefit the PR industry in some meaningful ways. Here's how it's changing things for the better, and a few things AI just can't do for us.

Don’t keep your PR Firm in the Dark

May 12, 2014 9:54 am Published by

Information sharing is an essential part of the client/agency relationship. Keeping your PR team informed of new developments means a more proactive and effective communications campaign for your company.

Spring Cleaning for Your Marketing Plan

May 18, 2012 9:27 am Published by

This is the perfect time to look back at the marketing plan that you filed away in January to ensure you’re still on track to meet, and perhaps exceed, the goals you set for the year. Here are five “spring cleaning” questions to ask yourself right now.

Bearer of Bad News? Read This First.

June 10, 2011 3:33 pm Published by

Recently I had to deliver bad news to a client. I wanted to make sure that my client fully understood the situation, what went wrong, and how we were going to fix it. It got me thinking that delivering bad news to a client is a lot like preparing for a crisis. Here are some rules to follow if you’re ever in the same situation (and inevitably, you will be).