AI has already begun to benefit the PR industry in some meaningful ways. Here's how it's changing things for the better, and a few things AI just can't do for us.
Tag Archive: client relations
In virtually every industry, value eventually migrates from one structure to other structures that better satisfy the needs of the consumer. The value in your business development efforts are no different. Here are a couple of subtle approaches attorneys can take to stay competitive in today’s shifting market.
Media relations, a key public relations tactic that can present practitioners several challenges.
Information sharing is an essential part of the client/agency relationship. Keeping your PR team informed of new developments means a more proactive and effective communications campaign for your company.
Post by Samantha Schranck We all know that social media networks have greatly altered the world of Public Relations. Just... View Article
While there hasn’t been a formal announcement yet, there is much speculation that Google Alerts will be the next Google... View Article
Strategic media relations requires a thought process aligned with clients’ business goals and strategy, but can only be done with... View Article
This is the perfect time to look back at the marketing plan that you filed away in January to ensure you’re still on track to meet, and perhaps exceed, the goals you set for the year. Here are five “spring cleaning” questions to ask yourself right now.
Recently I had to deliver bad news to a client. I wanted to make sure that my client fully understood the situation, what went wrong, and how we were going to fix it. It got me thinking that delivering bad news to a client is a lot like preparing for a crisis. Here are some rules to follow if you’re ever in the same situation (and inevitably, you will be).
I’ve been reading a lot of children’s books lately and although my daughter is a little too young to heed... View Article