Women vs. Men – An Age Old Tale Extending to Social Media

May 9, 2013

Veronica Mikitka

As a first-year college student taking a Communication theory class, we delved into the controversial discussion of the similarities and differences of non-verbal and verbal communication with women and men. The concept of women communicating to foster social connections and create relationships, while men tend to foster relationships by participating in an activity isn’t new, [...]

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Hurricane Sandy and the Power of Social Media

November 8, 2012

Kate Leonard

Recently, the historic and devastating hurricane Sandy, swept the densely-populated North East.  The storm left many (even still) without power, heat, and in some cases, their homes.  With no power, many were left with only their smartphones to communicate with family and friends, but even then, many area cell phone towers were damaged and signals [...]

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Spring Cleaning for Your Marketing Plan

May 18, 2012

Jessica Sharp

This is the perfect time to look back at the marketing plan that you filed away in January to ensure you’re still on track to meet, and perhaps exceed, the goals you set for the year. Here are five “spring cleaning” questions to ask yourself right now.

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Five Things Your Company Should Know Before Starting a Blog

April 16, 2012

Maven

As far as social media tools go, blogs can be a huge asset for companies. Blogs have the capability of breaking down the wall between consumer and organization and open up the lines for communication. Companies can share updates and engage in conversations with their audiences. There are many different platforms that your company can use [...]

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