If you are having a tough time getting media attention for your pitch, use this as a time for reflection. It could be that your pitch isn’t being recognized because you are overlooking the fundamentals of media relationships. Fostering relationships with members of the media is vital for a successful PR professional’s media relations campaign. [...]
(+) Read More
East Coast Quake Shakes Up Social Media and Maven
August 26, 2011
Sarah CaseyThe East Coast Quake was my first and hopefully last earthquake experience. Although I was with the other Mavens, we all found it unnerving. I calmly followed the expected procedure for any potential natural disaster or impending doom, by logging on to twitter.
(+) Read More
Advice to Ace the Internship Interview; What they Don’t teach you in the classroom
June 24, 2011
MavenI have come to the halfway point of my co-op internship at Maven Communications. As a Drexel sophomore, I have learned a lot from Maven that I never would have learned in the classroom. Unexpectedly though, I also learned a great deal from the next potential co-ops coming in to interview. Simply by observation, I [...]
(+) Read More
Measure. Adjust. Repeat.
May 10, 2011
Jessica SharpWe’re quickly approaching the halfway point of 2011. For many of us, that also means we’re approaching the halfway point in our marketing campaign for the year. How effective has it been so far? If your boss asked, could you provide ROI today? If campaign measurement isn’t something that you’re going to worry about until [...]
(+) Read More
