Ever since the Philadelphia Eagles won Super Bowl LII on February 4, the public has waited to see if President... View Article
Tag Archive: Crisis
Don't wait until your company finds itself knee deep in a crisis event. Follow these 10 steps to create a corporate crisis action plan and mitigate lasting damage.
Crafting a communications strategy well in advance of a company merger or acquisition will ensure a smooth transition process and mitigate negative backlash, both internally and externally.
Rather than fire back in a way that is certain to turnoff donors and permanently harm the brand, the Red Cross should take these crisis response steps instead.
The Komen v. Planned Parenthood drama that played out earlier this month will be a marketing case study for the... View Article
Recently I had to deliver bad news to a client. I wanted to make sure that my client fully understood the situation, what went wrong, and how we were going to fix it. It got me thinking that delivering bad news to a client is a lot like preparing for a crisis. Here are some rules to follow if you’re ever in the same situation (and inevitably, you will be).
If you’re in the PR world I’m sure you’ve seen the recent NYT Small Business blog entry titled “The Problem... View Article