Social media is an amazing tool for getting a brand’s message to target consumers. A key first step of social strategy is determining who the audience is. Analytics can help you do just that.
Tag Archive: digital strategy
As the most popular mapping technology, we all are familiar with the life-saving application Google Maps. Google Maps even allows anyone with a google account to create, customize, share, and embed their very own map with its easy-to-use map solution, Google My Maps.
Content marketing draws audiences in by speaking to the interests and needs of specific targets.
As traditional media continues to shrink, PR firms have adapted, reworking our approach to help clients connect directly with target audiences, without the filter of the press. Today social media platforms are the most powerful vehicle PR professionals have.
Historically, traditional media was the only way to reach a critical mass of people. Today there are many tools in the PR toolbox. When brands work together with smart agencies, they have the ability to not only become part of the conversation, but to be the driver of that conversation.