East Coast Quake Shakes Up Social Media and Maven

August 26, 2011

Sarah Casey

The East Coast Quake was my first and hopefully last earthquake experience. Although I was with the other Mavens, we all found it unnerving. I calmly followed the expected procedure for any potential natural disaster or impending doom, by logging on to twitter.

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The Best FREE Tools for PR Pros

July 27, 2011

Sarah Casey

In August 2010, I wrote an entry on the best free web tools or applications for PR pros. I decided to revisit this topic because so much has changed in a year. Of course, there are dozens of tools available, but below are the ones I rely on most. If you have others, feel free to share the wealth on our facebook page.

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Friend, Follow & Like: Check In to Check out Data on Social Media Asks

May 23, 2011

Sarah Casey

When signing on to our multiple social networks we are signing up to be bombarded with requests to friend, follow, like, donate, scan, forward, etc. These requests have leapt out of our inboxes and onto virtually everything – TV commercials, napkins, products, store windows and anywhere else people can squeeze one. Sarah and Alterian set out to find out to how many times a day people are potentially hit with a social ask. The answer? 107,945 time a day.

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Facebook – STATUS Update

January 21, 2011

Sarah Casey

Facebook now consumes us in our personal and professional lives. They say facebook is worth upwards of $50 billion, but the tracking woven into the facebook fabric is what makes it truly priceless. The statistics behind facebook and individual pages is a world of wonder for communication professionals and marketing mavens.

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