I recently read an article by Andrew Edgecliffe-Johnson with the Financial Times titled PR and News Boundaries are Being Drawn and it got me thinking about how the role of the PR practitioner has changed, even in the last five years. According to the piece, PR as a profession is growing faster than general marketing [...]
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Ten years ago, “all-in-one” agencies were in high demand. If you wanted to compete for a big account, you’d tout your agency’s comprehensive marketing capabilities and boast you could do it all in house. (You say you need a specialty web-design, PR, advertising and digital marketing team? They are all right here!) However, as print [...]
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This is the perfect time to look back at the marketing plan that you filed away in January to ensure you’re still on track to meet, and perhaps exceed, the goals you set for the year. Here are five “spring cleaning” questions to ask yourself right now.
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This month Maven Communications celebrates its 5th birthday. It’s been an amazing five years, for both the company and the PR industry. Over the last five years we’ve found ourselves with some new, and very useful tools in our ever-expanding PR toolbox. Here’s a quick look at some of the things that have changed in [...]
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