I’ll be the first to admit it, I hate networking events. The uncomfortable ice breakers, stilted conversation, bad jokes, bad food and shameless sales pitches disguised as sparkling conversation make me want to crawl under the covers. If you feel like I do, the good news is you’re not alone. The bad news? You still [...]
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Intern, Market Thyself
March 3, 2011
Jessica SharpWe are in the midsts of yet another round of intern interviews and I find myself once again wondering how schools prepare their students for the “real world.” Or rather, prepare them for these interviews. Don’t get me wrong, we’ve had some stellar students walk through our door, sit down confidently and impress us. But [...]
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Blunt Stunts: A Look into Public Relations Stunts
July 13, 2010
Sarah CaseyLike the media, public and many other PR/marketing professionals, I am peculiarly captivated and charmed by clever publicity stunts. Publicity stunts dare to be outlandishly imaginative, unexpected and sensational to create a buzz among the masses. The products, companies or people they promote take a seemingly incalculable risk to reap a reward.
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