Tag Archive: Measurement

How AI Benefits PR

February 12, 2018 3:39 pm Published by

AI has already begun to benefit the PR industry in some meaningful ways. Here's how it's changing things for the better, and a few things AI just can't do for us.

Spring Cleaning for Your Marketing Plan

May 18, 2012 9:27 am Published by

This is the perfect time to look back at the marketing plan that you filed away in January to ensure you’re still on track to meet, and perhaps exceed, the goals you set for the year. Here are five “spring cleaning” questions to ask yourself right now.