The East Coast Quake was my first and hopefully last earthquake experience. Although I was with the other Mavens, we all found it unnerving. I calmly followed the expected procedure for any potential natural disaster or impending doom, by logging on to twitter.
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The Best FREE Tools for PR Pros
July 27, 2011
Sarah CaseyIn August 2010, I wrote an entry on the best free web tools or applications for PR pros. I decided to revisit this topic because so much has changed in a year. Of course, there are dozens of tools available, but below are the ones I rely on most. If you have others, feel free to share the wealth on our facebook page.
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Measure. Adjust. Repeat.
May 10, 2011
Jessica SharpWe’re quickly approaching the halfway point of 2011. For many of us, that also means we’re approaching the halfway point in our marketing campaign for the year. How effective has it been so far? If your boss asked, could you provide ROI today? If campaign measurement isn’t something that you’re going to worry about until [...]
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Facebook – STATUS Update
January 21, 2011
Sarah CaseyFacebook now consumes us in our personal and professional lives. They say facebook is worth upwards of $50 billion, but the tracking woven into the facebook fabric is what makes it truly priceless. The statistics behind facebook and individual pages is a world of wonder for communication professionals and marketing mavens.
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