AI has already begun to benefit the PR industry in some meaningful ways. Here's how it's changing things for the better, and a few things AI just can't do for us.
Tag Archive: Measurement
Here are the four basic steps to measuring the ROI of digital communications campaigns.
Blood, sweat and tears went into the creation and launch of your marketing campaign, yet it doesn’t seem to be working. Here’s where you should investigate first.
Facebook launched their new advertising platform, Atlas,which is taking on Google AdWords. Check out how Facebook is changing online advertising.
If you’re in the market for a PR firm, here are a few tips to take into account before making the decision to hire
Recently I attended PR News’ Measurement Conference. It was a full day in DC with a lineup of measurement experts... View Article
On the hunt for some inspiration for your social media strategy? How about some teen spirit to get your strategy... View Article
This is the perfect time to look back at the marketing plan that you filed away in January to ensure you’re still on track to meet, and perhaps exceed, the goals you set for the year. Here are five “spring cleaning” questions to ask yourself right now.
Five of my absolutely-all-time-favorites websites to keep tabs on new PR trends, tips, analytics and tools of the trade.
This month Maven Communications celebrates its 5th birthday. It’s been an amazing five years, for both the company and the... View Article