Tag Archive: Media Relations

Why Research is Critical to Pitching the Media

July 26, 2017 7:03 pm Published by

Simply contacting the media is not enough to secure coverage for your client. Research is key to connecting the dots and becoming a trusted source with the media. Here are a few ways that research can play a key role in successfully pitching and securing media coverage for your client.

How to Write an Op-Ed

December 2, 2016 2:02 pm Published by

If you have an opinion on a topic or issue that you feel should be heard, here are the essential elements that should come together to create an impactful op-ed likely to be selected to run