There’s no question that at the root of PR is good, authentic storytelling. Stories help us connect and build meaningful relationships with audiences and the media. With that in mind, traditional storytelling tactics won’t always get you the results you need.
Tag Archive: Media Relations
Prior to a major Nor’easter hitting Philadelphia, six broadcast journalists sat on a Philadelphia Public Relations Association (PPRA) panel to... View Article
Near the beginning of the NFL’s 2017 season, President Trump repeatedly attacked the NFL for allowing players to protest racial... View Article
The holiday season can sometimes be a complicated time in the workplace. Here are a few tips to help keep you on top of your PR campaigns.
Turning a pitch into a media opportunity, a phone call often seals the deal.
This weekend, professional sports became political as the president attacked the NFL and the players who have demonstrated during the... View Article
Simply contacting the media is not enough to secure coverage for your client. Research is key to connecting the dots and becoming a trusted source with the media. Here are a few ways that research can play a key role in successfully pitching and securing media coverage for your client.
If you have an opinion on a topic or issue that you feel should be heard, here are the essential elements that should come together to create an impactful op-ed likely to be selected to run
Yes, there are differences between public relations and advertising. Here's a few of those differences.
Eight important things to remember when pitching the press.