If you are having a tough time getting media attention for your pitch, use this as a time for reflection. It could be that your pitch isn’t being recognized because you are overlooking the fundamentals of media relationships. Fostering relationships with members of the media is vital for a successful PR professional’s media relations campaign. [...]
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The Best FREE Tools for PR Pros
July 27, 2011
Sarah CaseyIn August 2010, I wrote an entry on the best free web tools or applications for PR pros. I decided to revisit this topic because so much has changed in a year. Of course, there are dozens of tools available, but below are the ones I rely on most. If you have others, feel free to share the wealth on our facebook page.
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What’s Your Story?
April 11, 2011
Jessica SharpI’m a little behind the times and am only now watching the 4th season of Mad Men. Last night I watched the first episode appropriately title “Public Relations” and it reminded me how important it is to have a good story to tell. In the first scene of the episode, Don Draper is getting interviewed [...]
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Who Do You Trust?
February 15, 2011
Rebecca DevineCEOs regain role as trusted spokespersons The 2011 Edelman Trust Barometer unveiled some surprising shifts regarding who we rely on for credible company information. After several years of looking to peers in social networks for trusted corporate information, the pendulum of trust is swinging back toward CEOs. According to the survey, CEOs now rank among the [...]
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