Simply contacting the media is not enough to secure coverage for your client. Research is key to connecting the dots and becoming a trusted source with the media. Here are a few ways that research can play a key role in successfully pitching and securing media coverage for your client.
Tag Archive: Media Relations
If you have an opinion on a topic or issue that you feel should be heard, here are the essential elements that should come together to create an impactful op-ed likely to be selected to run
Yes, there are differences between public relations and advertising. Here's a few of those differences.
Eight important things to remember when pitching the press.
Social media has an amazing ability to augment traditional media with content that explains and shares a full and complete story.
Five tips for a media spokesperson to keep in mind when speaking with a reporter.
How Valentine’s Day Can Be A Media Relations Practitioners Pitching Dream Everyone enjoys a good love story and PR practitioners... View Article
Check out how Periscope and other live mobile video streaming applications will change the face of media and marketing in 2016.
Content marketing may be becoming king - but that doesn't mean traditional media relations is dead. Here are a few ways to adapt to the new, streamlined newsrooms.
ABC's Hit Show Scandal doesn't always shine a nice light on PR Pros, but there are a few things that PR Pros can take away from watching Olivia Pope in action.