Tag Archive: Media Relations

A Good Experience: Creating Moments through PR

June 8, 2018 3:14 pm Published by

There’s no question that at the root of PR is good, authentic storytelling. Stories help us connect and build meaningful relationships with audiences and the media. With that in mind, traditional storytelling tactics won’t always get you the results you need.

Why Research is Critical to Pitching the Media

July 26, 2017 7:03 pm Published by

Simply contacting the media is not enough to secure coverage for your client. Research is key to connecting the dots and becoming a trusted source with the media. Here are a few ways that research can play a key role in successfully pitching and securing media coverage for your client.

How to Write an Op-Ed

December 2, 2016 2:02 pm Published by

If you have an opinion on a topic or issue that you feel should be heard, here are the essential elements that should come together to create an impactful op-ed likely to be selected to run