Tag Archive: PR Stunts

Breakfast Brand IHOP Changes Name to IHOb to Promote New Burgers

June 15, 2018 3:54 pm Published by

Last week, the International House of Pancakes (IHOP) announced that after 60 years, they would be changing their name to IHOb. The company was transparent that this was a marketing campaign and that they are flipping the “P” to a “b” in their iconic name for only a period of time. People were in shock over the news and the PR stunt was a huge success.