Simply contacting the media is not enough to secure coverage for your client. Research is key to connecting the dots and becoming a trusted source with the media. Here are a few ways that research can play a key role in successfully pitching and securing media coverage for your client.
Tag Archive: research
Given the reluctance of potential clients to hire a firm based on past successes and general campaign ideas alone, how much insight and information do you include in a proposal without giving away too much?
When signing on to our multiple social networks we are signing up to be bombarded with requests to friend, follow, like, donate, scan, forward, etc. These requests have leapt out of our inboxes and onto virtually everything – TV commercials, napkins, products, store windows and anywhere else people can squeeze one. Sarah and Alterian set out to find out to how many times a day people are potentially hit with a social ask. The answer? 107,945 time a day.