Read on to get smart insights, fun commentary and new tools in PR, content and social media.
We often get questions from clients about steps to take to further amplify media coverage or how thought leaders can use content…
When it comes to public relations there are many misconceptions about the industry and often confusion regarding the role PR plays…
Philadelphia is the country’s fourth largest media market. The landscape of each region’s designated market area (DMA) can be…
“Traditional” media typically refers to print, television and radio – or the only mediums that public relations professionals…
The trick to a successful media interview is preparedness – researching the reporter, knowing your key messages, being concise…
A subject matter expert (SME) is someone who knows a topic, industry or line of business inside and out, backwards and forwards…
The media interview is a key element in public relations media training. As PR practitioners, we work to prepare spokespeople…
Pitching media contacts in 2020 amidst a global pandemic, civil unrest, and one of the most covered elections in history taught…
Though almost everyone has read a piece in their local newspaper’s opinion section, it’s not always clear what makes for a…
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