Media Relations

Common Public Relations Myths

When it comes to public relations there are many misconceptions about the industry and often confusion regarding the role PR plays…

Media Relations

Understanding Philadelphia’s Media Market

Philadelphia is the country’s fourth largest media market. The landscape of each region’s designated market area (DMA) can be…

Media Relations

Securing “Non-Traditional” Media Coverage

“Traditional” media typically refers to print, television and radio – or the only mediums that public relations professionals…

Media Relations

15-Minute Mini Media Training

The trick to a successful media interview is preparedness – researching the reporter, knowing your key messages, being concise…

Media Relations

How to position a Subject Mater Expert

A subject matter expert (SME) is someone who knows a topic, industry or line of business inside and out, backwards and forwards…

Crisis Communications

Spokesperson Media Training: Reporter Interview Styles You Might Encounter

The media interview is a key element in public relations media training. As PR practitioners, we work to prepare spokespeople…

Media Relations

Tips to Inspire Your Next Media Pitch

Pitching media contacts in 2020 amidst a global pandemic, civil unrest, and one of the most covered elections in history taught…

Media Relations

How to Write an Op-Ed

Though almost everyone has read a piece in their local newspaper’s opinion section, it’s not always clear what makes for a…

Media Relations

Tips for Thought Leadership Pitching During Election Month

In today’s Insight, I’m discussing tips for thought leadership pitching during election month. It’s no secret that election…