Media Relations

How to Prepare Your Client for a Media Interview

Congratulations! Your media outreach efforts have paid off and you arranged an interview between your client and a reporter. Now…

Media Relations

Tackling PR from a Journalist’s Perspective

It’s no secret that there can be some tension between journalists and PR professionals. Reporters will often complain that their…

Media Relations

Leveraging Thought Leadership Coverage

We often get questions from clients about steps to take to further amplify media coverage or how thought leaders can use content…

Media Relations

Common Public Relations Myths

When it comes to public relations there are many misconceptions about the industry and often confusion regarding the role PR plays…

Media Relations

Understanding Philadelphia’s Media Market

Philadelphia is the country’s fourth largest media market. The landscape of each region’s designated market area (DMA) can be…

Media Relations

Securing “Non-Traditional” Media Coverage

“Traditional” media typically refers to print, television and radio – or the only mediums that public relations professionals…

Media Relations

15-Minute Mini Media Training

The trick to a successful media interview is preparedness – researching the reporter, knowing your key messages, being concise…

Media Relations

How to position a Subject Mater Expert

A subject matter expert (SME) is someone who knows a topic, industry or line of business inside and out, backwards and forwards…

Crisis Communications

Spokesperson Media Training: Reporter Interview Styles You Might Encounter

The media interview is a key element in public relations media training. As PR practitioners, we work to prepare spokespeople…