Read on to get smart insights, fun commentary and new tools in PR, content and social media.
For decades the media industry has used editorial calendars (ed cals) as a way of planning content that will be published during…
When determining meaningful media opportunities for your clients, you and your client may immediately think of well-known regional…
We hear from clients all the time, “I want to be on the front page of the Wall Street Journal” and “I’d love an article…
In my former life as a legal journalist, my days were often spent huddled over my notebook in crowded courtroom galleries, covering…
LinkedIn currently has more than 850 million members. And according to the company, 95 job applications and six people are hired…
There’s no question that at the root of Public Relations is authentic storytelling. Good stories help connect and build meaningful…
Comparing two different media strategies. Paid media and public relations, despite being individually strong, are frequently used…
Congratulations! Your media outreach efforts have paid off and you arranged an interview between your client and a reporter. Now…
It’s no secret that there can be some tension between journalists and PR professionals. Reporters will often complain that their…
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