Media Relations

LinkedIn For Business Development: Features You Might Not Know About

LinkedIn currently has more than 850 million members. And according to the company, 95 job applications and six people are hired…

Media Relations

Storytelling Through Public Relations

There’s no question that at the root of Public Relations is authentic storytelling. Good stories help connect and build meaningful…

Media Relations

Paid Media Vs. Public Relations

Comparing two different media strategies. Paid media and public relations, despite being individually strong, are frequently used…

Media Relations

How to Prepare Your Client for a Media Interview

Congratulations! Your media outreach efforts have paid off and you arranged an interview between your client and a reporter. Now…

Media Relations

Tackling PR from a Journalist’s Perspective

It’s no secret that there can be some tension between journalists and PR professionals. Reporters will often complain that their…

Media Relations

Leveraging Thought Leadership Coverage

We often get questions from clients about steps to take to further amplify media coverage or how thought leaders can use content…

Media Relations

Common Public Relations Myths

When it comes to public relations there are many misconceptions about the industry and often confusion regarding the role PR plays…

Media Relations

Understanding Philadelphia’s Media Market

Philadelphia is the country’s fourth largest media market. The landscape of each region’s designated market area (DMA) can be…

Media Relations

Securing “Non-Traditional” Media Coverage

“Traditional” media typically refers to print, television and radio – or the only mediums that public relations professionals…