Public Relations

This Year, Make a Commitment to PR

This Year, Make a Commitment to PR If 2024 is the year that you’ve decided to get serious about investing in public relations…

Public Relations

Legal Marketing Trends & Insight: What We Learned at the LMA Conference

I recently had the opportunity, along with my colleague Tom McParland, to attend the Legal Marketing Association (LMA) Northeast…

Digital Strategy & Social Media

Public Relations and Social Media Tools We’re Thankful for this Holiday Season

For many, the holiday season is a time to reflect on the past year and acknowledge what we are thankful for.  The Maven Communications…

Public Relations

Candy Corn Defies the Norms of Marketing

Fall is one of my favorite times of the year. As the leaves turn, I know it’s that time of year for candy corn. When I was a…

Public Relations

Hiring A Local Vs. National PR Firm

Is it better to hire a PR firm with a broad national reach, or a local firm with strong local relationships? The answer depends…

Public Relations

A Swift Takeover

Football season is upon us and if you are a football fan you may have noticed that the NFL’s social media platforms have strayed…

Public Relations

Back to School Season for PR Pros

As the long, hot months of summer (and summer Fridays) inevitably come to an end, it’s time to begin preparing for the fall…

Public Relations

The Power of Public Relations in Business Development: Leveraging its Benefits, Acknowledging its Limitations

The business development function in most companies typically sits comfortably in the sales and marketing department. Software…

Public Relations

Advocating for Equality: The Role of Public Relations During Pride Month

As we enter the month of June, we recognize and celebrate Pride Month – which began as a recognition month to honor the 1969 Stonewall…