Public Relations

Candy Corn Defies the Norms of Marketing

Fall is one of my favorite times of the year. As the leaves turn, I know it’s that time of year for candy corn. When I was a…

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Public Relations

Hiring A Local Vs. National PR Firm

Is it better to hire a PR firm with a broad national reach, or a local firm with strong local relationships? The answer depends…

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Public Relations

A Swift Takeover

Football season is upon us and if you are a football fan you may have noticed that the NFL’s social media platforms have strayed…

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Public Relations

Back to School Season for PR Pros

As the long, hot months of summer (and summer Fridays) inevitably come to an end, it’s time to begin preparing for the fall…

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Public Relations

The Power of Public Relations in Business Development: Leveraging its Benefits, Acknowledging its Limitations

The business development function in most companies typically sits comfortably in the sales and marketing department. Software…

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Public Relations

Advocating for Equality: The Role of Public Relations During Pride Month

As we enter the month of June, we recognize and celebrate Pride Month – which began as a recognition month to honor the 1969 Stonewall…

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Public Relations

Demonstrating Thought Leadership, Without Having to Rely on Traditional Media

Demonstrating thought leadership is a core component of any comprehensive public relations strategy. While this goal is often…

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Public Relations

Career Day Reflections on PR

Recently, I had the honor of speaking to several classes of ninth-to-twelfth graders during a Career Day event at Bodine High…

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Public Relations

Making the Most of Your Summer PR Internship

Landing an internship in public relations, whether in-house or at an agency, is a great way to explore the field of communications…

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