Read on to get smart insights, fun commentary and new tools in PR, content and social media.
Email, direct message or call? Link or attach photos? Too soon to follow-up? When pitching journalists, almost every PR professional…
Recently, I was told by a reporter that it was nice to talk to a PR professional who shared relevant details and provided succinct…
Simply contacting the media is not enough to secure coverage for your client. Pitching is a skill that requires research, creative…
A few months ago, I was at a social gathering with friends and someone asked me how my job was in advertising. When I said I actually…
Today, releasing news to the media is only as successful as the ways you share your content. Reporters sift through hundreds of…
Creating a strategic, year-long communications plan is vital for every organization. And for those of us working at agencies,…
Effective content marketing and public relations campaigns alone can differentiate your brand and have a tremendous impact on…
As we wrap up the first official week of summer and near July 4th, you’ve probably realized your campaigns have slowed down…
AI has become a popular topic across multiple industries, including PR. I’ve read everything from the doomsday scenario where…
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