Insights

Keeping information from your public relations team is a bad idea.    As PR practitioners, we’ve heard the gamut of reasons…

National brands often hire national PR firms. When it comes to making a brand impact in local markets, those national PR firms…

A communications plan is an essential tool for any business when it comes to creating a roadmap for communications success over…

Launching a new public relations campaign is an exciting time for a business. Whether you’re looking to start your PR efforts…

A new client and agency partnership is an exciting time for both parties. Ensuring a solid foundation is key. Regardless of the…

For most PR professionals, securing a media placement in a target publication that reaches your client’s audience is the cornerstone…

You attended hours of strategy planning sessions. You worked and reworked your budget. You put together a compelling PowerPoint…

While many businesses tend to slow down for a much-needed and well-deserved break over the holiday season, communications and…

PR measurement has historically been an embarrassment. From ad equivalencies to mention counts and “readership,” the industry…