Crisis Communications

The Cornerstones of a Crisis Plan

The Academy of Motion Picture Arts and Sciences recently announced the formation of a crisis team following last year’s “slap…

Public Relations

How ChatGPT Will Help PR Professionals, Not Replace Them

By now, you’ve probably heard of ChatGPT, an artificial intelligence (AI) chatbot that can generate human-like content. The…

Company

How To Celebrate Women’s History Month at Work

March 1st marked the beginning of Women’s History Month. This year’s theme is “Women Who Tell Our Stories.” This theme…

Public Relations

The use of Embargoes and Exclusives in PR

Embargoes and exclusives are two media relations tactics that are often misunderstood by clients. Although PR professionals and…

Media Relations

How to Optimize Trade Publications in Public Relations

When determining meaningful media opportunities for your clients, you and your client may immediately think of well-known regional…

Media Relations

3 Reasons to Utilize Industry Publications In Your Earned Media PR Strategy

We hear from clients all the time, “I want to be on the front page of the Wall Street Journal” and “I’d love an article…

Crisis Communications

PR Lessons from One Company’s Embarrassing Twitter Duel with Eagles Fans

As the Philadelphia Eagles continue their dominant run to Super Bowl LVII, emotions in the City of Brotherly Love are running…

Public Relations

Common Misunderstandings About Public Relations

Public relations can be a hard concept to understand. Public relations is an abstract concept as it works to change perceptions…

Content Marketing

The Basics to Maintaining a Memorable Brand

So, you’ve just done a re-brand, now what? Having a strong media presence is essential to growing your label. Brands must be…