Crisis Communications

The Importance of Defining a Clear Narrative BEFORE Crisis Hits

Turn on the news, open the paper, or scroll your social feed of choice and you’ll see seemingly endless examples of organizations…

The Inside Scoop from an OG Influencer

I’d be lying if I said I wasn’t incredibly curious about the world of influencer marketing, especially the perspective of…

Public Relations

The Problem with Overpromising and Underdelivering

The importance of having a clear communications plan when you’re unsure of what’s next Last week, The Philadelphia Inquirer…

Leveraging Thought Leadership in Your PR Strategy

In the realm of public relations, integrating thought leadership is not just a strategy; it’s a necessity for positioning your…

Media-Focused Resources for Lifelong Learners

As a senior at Temple University and a current intern at Maven, I’ve been thinking a lot about the transition that comes with…

Crisis Communications

Speaking Volumes: The Art of Spokesperson Selection in Crisis Response

Every organization should have more than one spokesperson who is prepped and ready to go in the event of a crisis. Identifying…

How to Craft Content that Resonates

To attract and retain readers in today’s crowded digital landscape, it’s key to understand how to draft content that resonates…

PR Lessons from Super Bowl LVIII’s Commercials

Whether you tuned into Super Bowl LVIII to root for the Kansas City Chiefs, San Francisco 49ers, or Taylor Swift, I would be willing…

Digital Strategy & Social Media

My Ins and Outs for Public Relations

A new social trend has taken over Instagram Reels, TikTok, and YouTube by storm, and that’s sharing your ins and outs. The concept…