The Benefits of Creating a Podcast

In today’s Insight, we’ll be discussing the benefits of creating a podcast. A “podcast” is a series of spoken-word audio files that share information via the internet or can be downloaded onto a computer or mobile device.

The podcast industry is exploding, and according to Podcast Insights, there are more than 2 million podcasts and 48 million episodes. People like to listen to content; you might wish that you could listen to this blog right now. 

Edison Research conducted a study that found more and more people are familiar with the term “podcasting,” with 75% of Americans age 12+ being familiar with the term and 37% listen monthly. Begging the question, should your company start its own podcast?

Before I get into how to start a podcast, let’s look at the benefits of having one.

Benefits of Having Your Own Podcast

Companies use podcasts for a variety of reasons, some of which include:

» Share information about a new product, industry news, or company news.

» Establish trust, add value and create deeper connections by consistently sharing industry expertise with your audience.

» Can contribute to a company’s social networking, newsletter, and website strategy.

» Companies benefit from podcasts because they are convenient, allowing subscribers to listen to them at any time, cost-effective to produce, and a time-efficient form of communication.

Edison Research found that 65% of podcast listeners tune in using portable devices such as smartphones or tablets, making multitasking easier.

Edison research also found that 87% of people enjoy listening to podcasts because they can do other things.

Now, you might be asking yourself, “this all sounds good and dandy, but how do I do this?” Leading me to explain how to create your own podcast successfully. For more information about podcasts, visit Podcast Insights, Edison Research, and Learning Times.

Stay tuned for my next blog post on creating your own podcast.

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