Nonprofit

National Launch of America250

America250 partnered with Maven to raise awareness and excitement about the country's biggest milestone yet: our 250th anniversary in 2026.

Challenge

In today’s society, can an organization promoting American unity really resonate?

According to research conducted by SSRS on behalf of America250, the majority of Americans still believe in the American dream and want unity. Maven worked with America250 to package these findings and execute an integrated media relations, organic and paid social media strategy to promote the national launch, which included a national advertising campaign and PSA.

In addition, the America250 TikTok handle made its debut with curated content developed specifically with popular TikTok trends in mind.

Services

Media Relations

Video Production

Organic and Paid Social Media

Highlights

Over 100M media impressions, feature placement in USA Today
Total Audience Increase across all social platforms: 7,410 (+26%)
Total Engagements across social platforms 15,337 (+253%)
Total Impressions across platforms 3,437,918 (+199%)
3,652,593 (+67,328%) impressions on Facebook alone

100M

Media Impressions Nationally

257%

Increase in Social Engagement

7,410

New Followers

Results

MEDIA RELATIONS

The targeted media relations campaign resulted in over 100M impressions, including an OpEd in USA Today on American sentiment and feature stories in Business Insider, The Hill, and Washington Post. Targeted local pitching in Revolutionary-era cities Boston, Charleston, New York, and Philadelphia resulted in significant coverage in local market radio stations, Business Journals, and daily newspapers.

SOCIAL MEDIA AND VIDEO

New TikTok Channel launched with 14 new videos
Engagements: 15,337 (+253%); Post Link Clicks: 6,120 (+266%)
Impressions across platforms: 3,437,918 (+199%)
Total Audience Increase across all social platforms: 7,410 (+26%)

After three months of paused communication, the America250 newsletter was redesigned and deployed on June 29 with a ‘first look’ at the new website and ‘Save the Date’ language pointing them to July 1 launch. This ‘value add’ is intended to give subscribers the inside scoop on what’s happening at America250 and reward their loyalty.