Real Estate & A/E/C
Pennrose
Pennrose was in the unique position to be a voice for the needs of the industry, advocate for the importance of more affordable housing amid economic uncertainty and exemplify how developers can go above and beyond to support residents during the on-set of the pandemic.
COVID-19 Thought Leadership
The Challenge
Pennrose is one of the nation’s premier developers of affordable housing driven by its impact-oriented mission to improve the lives of working families through safe, high-quality housing. At the on-set of the COVID-19 pandemic, Pennrose was in the unique position to be a voice for the needs of the industry, advocate for the importance of more affordable housing amid economic uncertainty and exemplify how developers can go above and beyond to support residents during a time of difficulty.
Share of Voice Compared to Top Competitors
Thought Leadership and Impact Stories
Readership
The Strategy
Maven identified three core opportunities to position Pennrose as a vocal industry advocate during the pandemic: Pennrose’s COVID-19 resident relief fund, localized resident impact stories throughout the Pennrose portfolio, and executive positioning on current market conditions and future of the industry.
In addition to media relations, Maven amplified Pennrose’s voice and the extraordinary examples of employee dedication via video storytelling, the Pennrose blog and social media.
The Results
Within a few weeks, Maven secured more than 10 COVID-19 media placements and during a time much of the industry remained silent, Pennrose retained more than 50% share of voice compared to its top competitors. From The Philadelphia Inquirer to Affordable Housing Finance, the coverage spanned local, regional and industry publications resulting in more than 7.7 million in total readership.