Nonprofit
As the region's largest public health institute, Public Health Management Corporation (PHMC) serves nearly 350,000 clients annually across 70 locations and more than 350 programs. For over a decade, Maven partnered with PHMC to increase awareness of the agency’s breadth of services, community impact and role in creating and sustaining healthier communities in the Philadelphia region.
Bringing Awareness to the Region’s Largest Public Health Nonprofit
The Challenge
Public Health Management Corporation (PHMC) is the Greater Philadelphia region’s largest nonprofit public health institute. Although they are the largest, awareness of the nonprofit remained low. Through a multifaceted strategy to increase awareness of the agency’s breadth of services, programs, and community impact, Maven partnered with PHMC for over a decade to support the organization’s mission of creating and sustaining healthier communities.
Day communications cycle
Media placements
Community events
Strategy
The multifaceted communications campaign developed for PHMC draws upon the organization’s robust health data and statistics to showcase the success of the organizations 350+ programs, 70 locations, and family of affiliates. To highlight PHMC’s innovative operating model, Maven created a 365-day communications cycle that included messaging, thought leadership, events, media outreach, and digital content.
Results
Campaign highlights over the years include extensive media coverage around PHMC’s Community Health Database research; leadership profiles; coordinating a Philadelphia Mayor’s forum on public health; a targeted awareness campaign to highlight the company’s headquarter move to a collaborative open space; dozens of award submissions on behalf of individuals and the organization; multiple location grand openings; internal newsletter content creation and annual report writing.
PHMC’s work with Maven Communications spanned more than 14 years. I was part of that engagement for 12 of those 14 years. As a leader in health and human services, PHMC’s work is complex and, at times, our story can be challenging to articulate. The expertise, professionalism and commitment that Maven brought to our partnership was unparalleled. Whether they were providing support and insight on the organization’s strategic vision, giving counsel on CEO messaging, developing full-blown media relations campaigns for our programs, or stepping into the fire with us as we navigated through a crisis, our partners at Maven were steadfast in their commitment to our goals and our mission. As a full-service communications agency, Maven’s ability to deliver integrated communications is at the root of what makes the team so special.
Chief Communications Officer