Using Social Media to Raise Awareness and Funds

The Challenge

Founded by Darren and Phyllis Sudman after losing their infant son, Simon’s Heart’s mission is to prevent sudden cardiac arrest in young children. While the organization enjoyed a sizable social media following, Darren needed new creative insight and additional resources to manage his ever-growing online community.

30,000

Social media interactions across all channels

13,000

Clicks to action

Strategy

Maven leveraged the organization’s heart screening and donation events to engage audiences by leveraging Facebook Live, Instagram stories and influencers from traditional media to boost visibility and showcase Simon’s Heart work in the community.

Results

Over the course of the year, Maven was able to increase followers on Facebook, Twitter and Instagram. In 2017, Darren was voted Philadelphia Magazine’s Health Hero, resulting in a $10,000 donation to Simon’s Heart.