Content Marketing

The Best of the Big Game: Super Bowl Ads That Made an Impact

Forty points earned by the Philadelphia Eagles, 126 million viewers tuned in, and $8 million for 30 seconds of airtime. These…

Media Relations

Leveraging Law Firm Pro Bono Work Through PR

Recently, I had the privilege of moderating a Legal Marketing Association panel on amplifying the reach and impact of pro bono…

Media Relations

The Power of Hyperlocal Media Outreach & Why it Matters in PR

Any Public Relations professional knows that all media coverage is not always created equal. The real magic happens when you tap…

Public Relations

2025 Communications Planning: Build in Adaptability

As 2025 begins, many PR professionals are finalizing their 2025 communications plans. In an earlier blog post, “5 Steps for…

Company

Lessons from My Time at Maven Communications: Tangible Skills and Beyond

As my internship at Maven Communications comes to an end, I find myself reflecting on how much I’ve learned and grown over the…

Digital Strategy & Social Media

Maximizing PR and Social Media Impact During the Holiday Season

The holiday season is often a time when businesses slow down for a well-deserved break. However, for communications and marketing…

Media Relations

Takeaways from the Legal Marketing Association Annual Conference in Boston

I recently attended my first conference, The Legal Marketing Association’s (LMA) Northeast Conference in Boston – thank you…

Crisis Communications

Best Practices in Crisis Communications: Scenario Planning

All businesses are going to experience a crisis sooner or later. Whether it’s a small issue that needs to be addressed internally…

Measurement

Knowing Your Audience: The Key to Effective PR Measurement Reporting

Effective PR measurement is a critical aspect of public relations, yet it remains a challenge for many agencies and PR departments…