Public Relations

2025 Communications Planning: Build in Adaptability

As 2025 begins, many PR professionals are finalizing their 2025 communications plans. In an earlier blog post, “5 Steps for…

Company

Lessons from My Time at Maven Communications: Tangible Skills and Beyond

As my internship at Maven Communications comes to an end, I find myself reflecting on how much I’ve learned and grown over the…

Media Relations

Takeaways from the Legal Marketing Association Annual Conference in Boston

I recently attended my first conference, The Legal Marketing Association’s (LMA) Northeast Conference in Boston – thank you…

Crisis Communications

Best Practices in Crisis Communications: Scenario Planning

All businesses are going to experience a crisis sooner or later. Whether it’s a small issue that needs to be addressed internally…

Measurement

Knowing Your Audience: The Key to Effective PR Measurement Reporting

Effective PR measurement is a critical aspect of public relations, yet it remains a challenge for many agencies and PR departments…

Company

Back in the Saddle: Reflecting on my return to office from parental leave

Returning to work after parental leave is an experience that’s different for everyone. As a second-time parent, I thought I…

Public Relations

End-of-Year PR Strategies to Kickstart Your Q1 Success

As we approach the end of the year, savvy PR pros know that this is the crucial time to set the stage for a strong first quarter…

Media Relations

How to Garner Media Coverage for Your Nonprofit Clients

One of my favorite client sectors to work with is nonprofits. I’m lucky to have had the opportunity to work with a wide range…

Media Relations

How to Effectively Position Client Subject Matter Experts for Thought Leadership Opportunities 

Thought leadership is a PR tactic used to showcase a client’s expertise, build brand awareness, and increase credibility. It’s…