Back to School Season for PR Pros

As the long, hot months of summer (and summer Fridays) inevitably come to an end, it’s time to begin preparing for the fall…

How to Garner PR Coverage of an Event

“A picture is worth a thousand words” is a phrase that comes to mind when planning strategic events for clients. Sometimes…

Company

Communication is Key to Build Trust with Employees

Internal communication is vital for companies to build trust with employees. Employee trust can build a positive company culture…

Media Relations

Key Elements When Considering Media Training for Your Team

We’ve all seen terrible interviews on popular news networks, social media, and soon to be created into memes. These interviews…

Crisis Communications

The Golden Hour of Crisis Response

Effective crisis response is a competitive advantage for any organization. Often, it is not the severity of the crisis that undoes…

The Barbie Movie Marketing Campaign Is Perfection, Here’s Why

By now, you’ve likely heard buzz about the new live-action musical, starring Margot Robbie and Ryan Gosling, Barbie. The movie…

Media Relations

Why You Should Incorporate Podcasts into Your PR Strategy

Podcasts have increasingly become a popular content channel for brands, and an effective tool for PR professionals. According…

Digital Strategy & Social Media

What is Threads? Exploring the “Twitter Killer.”

It’s not a secret that it has been a challenging time for X (previously known as Twitter), between management turnover and widespread…

Content Marketing

How to Leverage Good Writing for Effective PR

Public relations, like journalism, is built on a foundation of good writing. Whether we’re pitching a story, crafting a press…