Crisis Communications

The PR Perils of Keeping Quiet

In the fast-paced world of public relations, every statement or action, or lack thereof, matters. From crafting the right message…

Crisis Communications

The Importance of Defining a Clear Narrative BEFORE Crisis Hits

Turn on the news, open the paper, or scroll your social feed of choice and you’ll see seemingly endless examples of organizations…

Digital Strategy & Social Media

The Inside Scoop from an OG Influencer

I’d be lying if I said I wasn’t incredibly curious about the world of influencer marketing, especially the perspective of…

Crisis Communications

How to Prepare for the Unknown

The importance of having a clear communications plan when you’re unsure of what’s next Recently, The Philadelphia Inquirer…

Public Relations

Leveraging Thought Leadership in Your PR Strategy

In the realm of public relations, integrating thought leadership is not just a strategy; it’s a necessity for positioning your…

Media Relations

Media-Focused Resources for Lifelong Learners

As a senior at Temple University and a current intern at Maven, I’ve been thinking a lot about the transition that comes with…

Crisis Communications

Speaking Volumes: The Art of Spokesperson Selection in Crisis Response

Every organization should have more than one spokesperson who is prepped and ready to go in the event of a crisis. Identifying…

Content Marketing

How to Craft Content that Resonates

To attract and retain readers in today’s crowded digital landscape, it’s key to understand how to draft content that resonates…

Public Relations

PR Lessons from Super Bowl LVIII’s Commercials

Whether you tuned into Super Bowl LVIII to root for the Kansas City Chiefs, San Francisco 49ers, or Taylor Swift, I would be willing…