Public Relations

Newsjacking: What is it, When is it Appropriate, and How to Do it?

Newsjacking is a term coined by David Meerman Scott in his book, “Newsjacking.” According to Scott, newsjacking is the art…

Company

Doing Your Homework Before You Hire Your Next PR Firm

If your business is looking for a new PR agency, your team should do their homework before deciding which PR firm to hire. In…

Technology

Creating Video Content From Home

In today’s Insight, we are continuing our discussion on creating video content from home. The coronavirus pandemic has not only…

Public Relations

How to Communicate Around the Upcoming Election

Today, we’re talking about how to communicate around the upcoming election. We’ll be covering some do’s and don’ts on how to communicate…

Media Relations

Preparing for a Virtual Broadcast Interview

As newsrooms shift to conduct interviews through video conference platforms, we’ve outlined some tips to consider when preparing…

COVID-19

Three Post-COVID-19 Communications Strategies to Implement Now

With the pandemic disrupting industries worldwide, we’re bringing to attention three post-COVID-19 communications strategies businesses…

Digital Strategy & Social Media

Digital Strategy Solutions: Minimizing Network & Computer Disruptions

With so many people working remotely from home, today’s Insight focuses on minimizing network and computer disruptions. Over the…

COVID-19

Public Relations During the Pandemic is More Personal

COVID-19 is impacting businesses in a variety of ways– for communications firms, it’s making public relations during the pandemic…

Digital Strategy & Social Media

Tips for Creating Social Media Content While Working From Home

Today, we’ll be discussing some tips for creating social media content while working from home. Staying productive while working…