Read on to get smart insights, fun commentary and new tools in PR, content and social media.
Pitching media contacts in 2020 amidst a global pandemic, civil unrest, and one of the most covered elections in history taught…
Though almost everyone has read a piece in their local newspaper’s opinion section, it’s not always clear what makes for a…
In today’s Insight, I’m discussing tips for thought leadership pitching during election month. It’s no secret that election…
As newsrooms shift to conduct interviews through video conference platforms, we’ve outlined some tips to consider when preparing…
Public relations practitioners judge if information and stories we are given are newsworthy or not. Sometimes company representatives…
As public relations professionals, one of our most important jobs is to ensure our clients are prepared to speak with the media…
‘Tis the season for closed offices and inevitable “out of office” automatic replies until January 2. While newsrooms may…
Email, direct message or call? Link or attach photos? Too soon to follow-up? When pitching journalists, almost every PR professional…
Recently, I was told by a reporter that it was nice to talk to a PR professional who shared relevant details and provided succinct…
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