Read on to get smart insights, fun commentary and new tools in PR, content and social media.
Simply contacting the media is not enough to secure coverage for your client. Pitching is a skill that requires research, creative…
A few months ago, I was at a social gathering with friends and someone asked me how my job was in advertising. When I said I actually…
Today, releasing news to the media is only as successful as the ways you share your content. Reporters sift through hundreds of…
Creating a strategic, year-long communications plan is vital for every organization. And for those of us working at agencies,…
Effective content marketing and public relations campaigns alone can differentiate your brand and have a tremendous impact on…
As we wrap up the first official week of summer and near July 4th, you’ve probably realized your campaigns have slowed down…
AI has become a popular topic across multiple industries, including PR. I’ve read everything from the doomsday scenario where…
There’s no question that at the root of PR is good, authentic storytelling. Stories help us connect and build meaningful relationships…
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