Digital Strategy & Social Media

Four Tips for Writing a Social Media Video Script

Social media videos should be a key component of any company’s social media strategy. Video content is dynamic, engages current…

Public Relations

Building a Relationship with Clients is Vital

As an agency public relations practitioner, I have the opportunity to represent amazing businesses and organizations that positively…

Digital Strategy & Social Media

Guide to Social Media Organic Video Specs

In today’s insight, we are bringing you our guide to social media organic video specs. According to research, video content…

Content Marketing

The Importance of Being Authentic

In this day and age, it is not only important for a brand to have a great product or service, they must be authentic, too. You…

Crisis Communications

Spokesperson Media Training: Reporter Interview Styles You Might Encounter

The media interview is a key element in public relations media training. As PR practitioners, we work to prepare spokespeople…

Media Relations

Tips to Inspire Your Next Media Pitch

Pitching media contacts in 2020 amidst a global pandemic, civil unrest, and one of the most covered elections in history taught…

Digital Strategy & Social Media

Facebook Analytics Goes Away on June 30

Last week, Facebook announced that their free tool, Facebook Analytics, will be retired as of June 30, 2021. The social media…

Professional Services

No More Public Relations Strategy Cookie-Cutting

The cookie-cutter approach might be useful for baking cookies, but in the public relations world, we should throw it away. For…

COVID-19

How Communicators Can Encourage COVID-19 Vaccinations

To date, there have been approximately 392 million doses of the COVID-19 vaccine distributed worldwide, according to Bloomberg…