Read on to get smart insights, fun commentary and new tools in PR, content and social media.
PR measurement has historically been an embarrassment. From ad equivalencies to mention counts and “readership,” the industry…
There is so much planning that goes into social media content creation – from mapping out content ideas to drafting copy and…
The trick to a successful media interview is preparedness – researching the reporter, knowing your key messages, being concise…
One of the key elements of a crisis response plan is identifying the individuals on the crisis response team and defining their…
When a company embarks on a merger, acquisition or corporate restructuring, much of the focus of leadership is on the financial…
A subject matter expert (SME) is someone who knows a topic, industry or line of business inside and out, backwards and forwards…
If you’re in the market for a crisis PR firm, here are a few tips to take into consideration when making your selection. In…
Brand awareness is the backbone of public relations and marketing campaigns. While traditional methods like press releases and…
We recently wrote about the benefits of creating a podcast. With the podcast industry exploding, now might be the time to explore…
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