Read on to get smart insights, fun commentary and new tools in PR, content and social media.
When I was on the crew team in college, the ongoing joke was that rowers start at the finish and go backwards. As a rower, we…
LinkedIn currently has more than 850 million members. And according to the company, 95 job applications and six people are hired…
There’s no question that at the root of Public Relations is authentic storytelling. Good stories help connect and build meaningful…
With the popular Netflix documentary series Untold: The Girlfriend Who Didn’t Exist resurfacing the Manti Te’o story, I wanted…
Comparing two different media strategies. Paid media and public relations, despite being individually strong, are frequently used…
Congratulations! Your media outreach efforts have paid off and you arranged an interview between your client and a reporter. Now…
It’s natural to assume that your view of the world is how most others see it too. As citizens of Western culture, we are encouraged…
It’s no secret that there can be some tension between journalists and PR professionals. Reporters will often complain that their…
Keeping information from your public relations team is a bad idea. As PR practitioners, we’ve heard the gamut of reasons…
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