Insights

For most PR professionals, securing a media placement in a target publication that reaches your client’s audience is the cornerstone…

You attended hours of strategy planning sessions. You worked and reworked your budget. You put together a compelling PowerPoint…

While many businesses tend to slow down for a much-needed and well-deserved break over the holiday season, communications and…

Creating an effective marketing strategy is integral to a company’s success. And one of the integral steps in creating a marketing…

PR measurement has historically been an embarrassment. From ad equivalencies to mention counts and “readership,” the industry…

There is so much planning that goes into social media content creation – from mapping out content ideas to drafting copy and…

The trick to a successful media interview is preparedness – researching the reporter, knowing your key messages, being concise…

One of the key elements of a crisis response plan is identifying the individuals on the crisis response team and defining their…

When a company embarks on a merger, acquisition or corporate restructuring, much of the focus of leadership is on the financial…